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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - The new ‘Less Healthy Food’ ad rules: what you need to know for 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - How brands can prepare for the UK ‘Less Healthy Food’ ad ban - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - How brands can prepare for the UK ‘Less Healthy Food’ ad ban - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - How brands can prepare for the UK ‘Less Healthy Food’ ad ban - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Influencer marketing: do ‘less healthy food’ laws change the game? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 3 marketing campaigns that deserved a standing ovation in July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 3 marketing campaigns that deserved a standing ovation in July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 3 marketing campaigns that deserved a standing ovation in July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 3 marketing campaigns that deserved a standing ovation in July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - How businesses can boost sales with the 2025 Google Ads updates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - How the UK’s ‘less healthy food or drink’  ad ban will affect digital marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - How the UK’s ‘less healthy food or drink’  ad ban will affect digital marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Why content marketing fails for many businesses (and how to fix it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://trapezemedia.co.uk/blog/google-vs-tiktok-the-changing-face-of-seo</loc>
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    <lastmod>2025-03-21</lastmod>
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      <image:title>Digital Marketing Insights - Google vs. TikTok: The Changing Face of SEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/ea9da61e-1b0e-4942-bc4e-54ba31efb0c9/Google-AI-Overview.jpg</image:loc>
      <image:title>Digital Marketing Insights - Google vs. TikTok: The Changing Face of SEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Google vs. TikTok: The Changing Face of SEO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - TikTok Ads size guide: sizes and specs for 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - TikTok Ads size guide: sizes and specs for 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-04-08</lastmod>
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      <image:title>Digital Marketing Insights - Hiring a DIGITAL MARKETING agency vs. an in-house TEAM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Hiring a DIGITAL MARKETING agency vs. an in-house TEAM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Hiring a DIGITAL MARKETING agency vs. an in-house TEAM - Make it stand out</image:title>
      <image:caption>The Trapeze Media team in action!</image:caption>
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      <image:title>Digital Marketing Insights - 2025 digital marketing predictions: hyperlocal, affiliates, AI search, and decentralised social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 2025 digital marketing predictions: hyperlocal, affiliates, AI search, and decentralised social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 2025 digital marketing predictions: hyperlocal, affiliates, AI search, and decentralised social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 2025 digital marketing predictions: hyperlocal, affiliates, AI search, and decentralised social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Intelligent Marketing That Will Keep Your Investors Happy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Bluesky, and the decline of Twitter (‘X’): what marketers should know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Why is Meta rejecting your ads? Reasons and fixes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Google no longer abandoning third-party cookies (what marketers need to know) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://trapezemedia.co.uk/blog/billie-eilish-twenty-one-pilots-marketing-lessons</loc>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums</image:title>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums</image:title>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums - Make it stand out</image:title>
      <image:caption>A still from the incredibly cinematic music video for ‘Paladin Strait’, the final song on ‘Clancy’</image:caption>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums - Make it stand out</image:title>
      <image:caption>The ‘Clancy Ultimus Capitulus 25’ puzzle also appeared in a 100-page PDF twenty øne piløts released with a special digital version of their album</image:caption>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums - Make it stand out</image:title>
      <image:caption>Billie Eilish as a playable character in Fortnite</image:caption>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums</image:title>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums</image:title>
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    <image:image>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums</image:title>
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    <image:image>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums</image:title>
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      <image:title>Digital Marketing Insights - Marketing lessons learned from two of 2024’s chart-topping albums</image:title>
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    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/340472b9-0c43-4ed4-a32a-2eea02b0c74f/Trapeze-Media-Google-Consent-Mode-Event.JPG</image:loc>
      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/5a738072-6b77-4e62-b075-962d3626bd62/Trapeze-Media-Google-Consent-Mode-Event-Lisa-Chittenden.JPG</image:loc>
      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Lisa Chittenden speaks at our Google Consent Mode brunch in London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/a5f27ef7-1a2a-4e50-b717-64e704f9a2ea/Trapeze-Media-Google-Consent-Mode-Event-Daniel-Perry-Reed-Measurelab.JPG</image:loc>
      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Daniel Perry-Reed from Measurelab breaks down Google Consent Mode at our Brighton panel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/277006e4-87b4-40dc-8c31-89577e4058b6/Trapeze-Media-Google-Consent-Mode-Event-Dani-Herrmann-Trapeze-Media.JPG</image:loc>
      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Dani Hermmann, paid media specialist at Trapeze Media, answers Google Consent Mode questions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/c9c00983-7eca-43fe-8890-bf3f3b59cd2a/Trapeze-Media-Google-Consent-Mode-Event-Brighton.JPG</image:loc>
      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Audience members asking questions at our Google Consent Mode brunch in Brighton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/225e3b4e-6899-43a9-95cd-7e18d297489b/Trapeze-Media-Google-Consent-Mode-Event-Kitty-Newman-Trapeze-Media.JPG</image:loc>
      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Trapeze Media founder and director Kitty Newman headed the panels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/b16e935a-e543-48c0-a06b-eba280804a79/Dani-Herrmann-Trapeze-Media.png</image:loc>
      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Your Google Consent Mode questions, answered by experts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/6-ways-to-grow-on-instagram-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-18</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/google-consent-mode-v2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-23</lastmod>
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      <image:title>Digital Marketing Insights - Google Consent Mode V2, explained: its benefits, and how to set it up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Digital Marketing Insights - Google Consent Mode V2, explained: its benefits, and how to set it up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://trapezemedia.co.uk/blog/the-future-of-tiktok</loc>
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    <lastmod>2024-04-09</lastmod>
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      <image:title>Digital Marketing Insights - The future of TikTok: 5 ways the platform is changing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/better-hospitality-conference-2024</loc>
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    <priority>0.5</priority>
    <lastmod>2024-05-07</lastmod>
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      <image:title>Digital Marketing Insights - Speaking at Better Hospitality Conference 2024: three things I learned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Speaking at Better Hospitality Conference 2024: three things I learned - Make it stand out</image:title>
      <image:caption>One of Annica’s sketches for a menu 2Forks designed for Mexican restaurant group Wahaca (see more on the 2Forks website)</image:caption>
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      <image:title>Digital Marketing Insights - Speaking at Better Hospitality Conference 2024: three things I learned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/google-ads-for-hospitality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-27</lastmod>
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search - Meta Ads, Instagram, Facebook</image:title>
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search - Google Ads, Search, YouTube, Discovery</image:title>
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search - TikTok Ads, Own Brand, Creator Marketplace</image:title>
      <image:caption />
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search</image:title>
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Google Ads for hospitality: maximising bookings with paid search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/tiktok-trends-a-cross-platform-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-09</lastmod>
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      <image:title>Digital Marketing Insights - Using TikTok trends: a cross-platform guide for brands - Make it stand out</image:title>
      <image:caption>Our hero, Captain Content, is back to break down TikToks into videos for other platforms — social media strategists everywhere are saved once again! Read about Captain Content’s first adventure →</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/kitty-newman-lead-generation-world-florida</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1b2a2f1d-3a6f-4987-ae4f-2013b57c6233/Kitty-Newman-Lead-Generation-World-Florida.jpg</image:loc>
      <image:title>Digital Marketing Insights - Talking marketing in Miami: my Transatlantic adventure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/02c3fafd-badd-49c7-8ddc-2eb1e2789ee3/Had-Rock-Hotel-Florida-Lead-Generation-World.jpg</image:loc>
      <image:title>Digital Marketing Insights - Talking marketing in Miami: my Transatlantic adventure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/cc61a71c-d7ee-421c-be7f-995fb50b4237/Kitty-Newman-Trapeze-Media-Female-Speaker-Hospitality-Marketing.jpeg</image:loc>
      <image:title>Digital Marketing Insights - Talking marketing in Miami: my Transatlantic adventure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/anatomy-of-successful-online-video-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/e01da060-412d-4987-912e-b71352d3f96a/Tiktok+video+anatomy.png</image:loc>
      <image:title>Digital Marketing Insights - Anatomy of successful video content for TikToks, YouTube, and websites - Make it stand out</image:title>
      <image:caption>An infographic depicting the timeline of a TikTok video, starting with a three-second ‘hook’, followed by the main part of the video — the ‘meat’ — and then a second conclusive ‘hook’ at the end. Labels along the timeline say: “Get Ready With Me while I do XYZ (text and audio),” “‘human’ moment — drop something, or sip drink,” “refer to playlist or older video,” “let me know in the comments,” and “go to part two” or “check back for XYZ.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/2952ef56-a316-4a34-a23c-0388196787f3/Youtube+video+anatomy.png</image:loc>
      <image:title>Digital Marketing Insights - Anatomy of successful video content for TikToks, YouTube, and websites - Make it stand out</image:title>
      <image:caption>An infographic depicting the timeline of a YouTube video, starting with a five- to ten-second ‘hook’, followed by the main part of the video — the ‘meat’ — and then a conclusive CTA (call to action) at the end. Labels along the timeline say: “why they want/need to watch,” “refer to other videos by you,” “casual reference to your authority,” “humour moment,” “emoji to suggest liking and subscribing,” and, for the call to action at the end, “drop a comment,” “next video,” or “you can see more here.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/055a6b15-e17a-42aa-a573-5357a78edf18/website+video+anatomy.png</image:loc>
      <image:title>Digital Marketing Insights - Anatomy of successful video content for TikToks, YouTube, and websites - Make it stand out</image:title>
      <image:caption>An infographic depicting the timeline of an on-site video, starting with a five-second hook, followed by the main part of the video — the ‘meat’ — and then a conclusive link at the end. Labels along the timeline say: “why they want to watch,” “your brand authority,” “low-key flex, e.g. ‘for XYZ years’, ‘trusted by XYZ companies’, ‘also, name-dropping’,” “mention other webpages to visit,” and “link to another video or page on your site.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/2024-predictions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
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      <image:title>Digital Marketing Insights - 2024 digital marketing predictions: TikTok, AI, and the new metaverse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/a8ac2651-0dad-4f59-b3fe-f4b9b329e0b7/ChatGPT-AI-Internet.jpg</image:loc>
      <image:title>Digital Marketing Insights - 2024 digital marketing predictions: TikTok, AI, and the new metaverse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/cc610d75-ed0d-4c18-9874-7d732184afcd/Podcast-2024.jpg</image:loc>
      <image:title>Digital Marketing Insights - 2024 digital marketing predictions: TikTok, AI, and the new metaverse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/b8d2b7a3-c422-48f4-97d1-e078e8a8b2a3/Apple-Vision-Pro.jpg</image:loc>
      <image:title>Digital Marketing Insights - 2024 digital marketing predictions: TikTok, AI, and the new metaverse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1692730537078-HRTYEKGZ1BQXEHMQGSYX/Twitter-and-X-what-marketers-need-to-know.jpeg</image:loc>
      <image:title>Digital Marketing Insights - 2024 digital marketing predictions: TikTok, AI, and the new metaverse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/fc99dd4e-730d-4e12-b786-9155d46db07d/Instagram-Threads.jpg</image:loc>
      <image:title>Digital Marketing Insights - 2024 digital marketing predictions: TikTok, AI, and the new metaverse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/what-is-demand-gen-by-google</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-20</lastmod>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/black-friday-2023-crm-gift-cards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/bf44f3b4-3e9b-4ff3-963a-3e5065d2e0f5/cardmapr-nl-pwxESDWRwDE-unsplash.jpg</image:loc>
      <image:title>Digital Marketing Insights - Christmas and Black Friday 2023 - The Fun, The Facts, The Figures - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/your-audiences-are-making-emotional-decisions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-11</lastmod>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/take-better-pictures-with-your-smart-phone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/845135d3-dc05-4a63-bee4-cffc55c2a6f7/angela-compagnone-4Iyg6cNU7sI-unsplash.jpg</image:loc>
      <image:title>Digital Marketing Insights - Take better pictures with your smart phone! - Make it stand out</image:title>
      <image:caption>When filming in crowds with your smartphone, try and film from an angle that shows of the location rather than the people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/fbbfc88b-8fe1-44a5-95c8-a278131e2264/cesar-guadarrama-cantu-4BQqJsgo18o-unsplash.jpg</image:loc>
      <image:title>Digital Marketing Insights - Take better pictures with your smart phone! - Make it stand out</image:title>
      <image:caption>Using the guidance grid will help you compose your smart phone photos.</image:caption>
    </image:image>
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    <loc>https://trapezemedia.co.uk/blog/your-paid-search-questions-answered</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-26</lastmod>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/dei-creating-content-diversity-equity-and-inclusion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/db932600-7e28-4aa3-8983-fd68f7af34e2/Screenshot+2023-09-15+at+12.14.53.png</image:loc>
      <image:title>Digital Marketing Insights - Creating content that's mindful of diversity, equity, and inclusion - Make it stand out</image:title>
      <image:caption>Snag Tights have made body inclusivity one of their main content pillars. This screen grab shows some of their Instagram highlights, featuring 3 plus size bodies, a customer in a wheelchair and a Black customer. If you go through their feed you will also see non-gender conforming user generated content they have reshared to their audience of 318 thousand followers.</image:caption>
    </image:image>
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    <loc>https://trapezemedia.co.uk/blog/benefits-of-lead-gen-on-meta-ads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/68f67998-684d-4a1f-ad23-febf893dcf38/Trapeze+Media+Lead+Gen+Meta+From+Example.png</image:loc>
      <image:title>Digital Marketing Insights - Benefits of creating a lead generation campaign on Meta ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/b49e7714-2a7a-4e8f-b401-f5f858c8ed32/Trapeze+Media+lead+gen+meta+campaign+specific+questions.png</image:loc>
      <image:title>Digital Marketing Insights - Benefits of creating a lead generation campaign on Meta ads - Make it clear</image:title>
      <image:caption>Whatever you’re generating leads for, clear questions are helpful for ensuring high quality responses.</image:caption>
    </image:image>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/tiktok-for-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-24</lastmod>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/twitter-x-2023-what-marketers-need-to-know</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1692730537078-HRTYEKGZ1BQXEHMQGSYX/Twitter-and-X-what-marketers-need-to-know.jpeg</image:loc>
      <image:title>Digital Marketing Insights - Twitter and X in 2023: what marketers need to know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/eb676362-e400-4024-90d7-ae34a26cd8cc/Twitter-X-Verification-Checkmark.jpg</image:loc>
      <image:title>Digital Marketing Insights - Twitter and X in 2023: what marketers need to know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/a1bef283-652d-4338-804d-6c0f06613fae/TweetDeck-X-Pro-No-Longer-Free.jpg</image:loc>
      <image:title>Digital Marketing Insights - Twitter and X in 2023: what marketers need to know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1b0c8a96-bca7-4e6c-95ff-e205a13210c8/Most-Popular-Social-Media-2023.png</image:loc>
      <image:title>Digital Marketing Insights - A Gen-Z perspective on digital marketing in 2023 - Make it stand out</image:title>
      <image:caption>The most popular social media platforms as of January 2023, according to Statista.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/308ed996-7f45-4a19-b9ad-2f9e63b99476/Influencer-Marketing-Gen-Z-Online-Advertising.jpeg</image:loc>
      <image:title>Digital Marketing Insights - A Gen-Z perspective on digital marketing in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/going-viral-on-tiktok-pros-and-cons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
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      <image:title>Digital Marketing Insights - My TikTok video went viral — what now? - Make it stand out</image:title>
      <image:caption>Lily Knott</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/how-to-plan-a-tiktok-shoot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/36498db4-c62a-4c77-b9be-d7ab4d305c98/How-to-plan-a-shoot-for-TikTok-Trapeze-Media.jpg</image:loc>
      <image:title>Digital Marketing Insights - How to plan a TikTok shoot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/meta-simplified-ad-manager-objectives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1688597241135-F5F8AHJWPC9E8167VMIK/Meta%E2%80%99s-new-Facebook-and-Instagram-ad-objectives%2C+explained-Trapeze-Media+2.jpg</image:loc>
      <image:title>Digital Marketing Insights - Meta’s new Facebook and Instagram ad objectives, explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/marketing-matters-artificial-intelligence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/b2d0903d-57d0-45e4-b9c2-a154a2c7c655/AI-Marketing-Industry.jpeg</image:loc>
      <image:title>Digital Marketing Insights - AI, and what it means for the marketing industry: a conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/fa1508a7-b190-4a81-b0f7-1384521c6ee2/Marketing-Matters-Silicon-Brighton-AI.JPEG</image:loc>
      <image:title>Digital Marketing Insights - AI, and what it means for the marketing industry: a conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/2ce7a315-aac0-42bd-a9c6-3a55ce461822/Marketing-Matters-Silicon-Brighton-Artificial-Intelligence.JPEG</image:loc>
      <image:title>Digital Marketing Insights - AI, and what it means for the marketing industry: a conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/91331264-1642-4a3f-8f82-a559ae13cacc/Marketing-Matters-Silicon-Brighton-Logo.png</image:loc>
      <image:title>Digital Marketing Insights - AI, and what it means for the marketing industry: a conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/restaurant-checklist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-11</lastmod>
    <image:image>
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      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1619151992427-5QRBDC47U6R2TP57L0QR/Opening+Hours+%E2%80%94+Restaurant+Reopenings.jpg</image:loc>
      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/a609878d-eabb-49c1-ac75-5eddc9e68bb3/Patty-and-Bun-LinkTree.jpg</image:loc>
      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1619153223617-8AIINK902I1LID0DWKHR/Google+Reviews+%E2%80%94+Restaurant+Reopenings.jpg</image:loc>
      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1619153629332-H4LDX76MPU43PAG5QK6Y/In+House+Food+Delivery+%E2%80%94+Restaurant+Reopenings.jpg</image:loc>
      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1619153903374-AQ9FDYZFOZJSRO5HOJN1/Instagram+Mockup.jpg</image:loc>
      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1619154308804-ERZQJLZ3HAF4JTMKQNTK/Restaurant+Merch+%E2%80%94+Reopenings.jpg</image:loc>
      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1619154391652-T5LC9EW931ZFN7TRIVB3/fwb-card-7.jpg</image:loc>
      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1619154943192-8TGY7891LVUUVA8306E6/Online+Instagram+Shop+%E2%80%94+Restaurant+Reopenings.jpg</image:loc>
      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Getting your restaurant ready for summer: 20 digital marketing to-dos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/six-years-of-gambles-trapeze-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/7e3ae78a-0701-47b4-95df-8fcdea5999d2/Trapeze-Media-Dice.png</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/71c1f6aa-5cf4-4980-9ee6-95e47d47341d/Trapeze-Media-Dice-Year-One.png</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/746f5a77-706f-4f1b-9bd3-34280017e09c/Marine-Ices-Camden-Lock-Trapeze-Media.jpg</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/f4e017e6-6788-48fe-97aa-1c1f9bf38d68/Trapeze-Media-Dice-Year-Two.png</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/3862c3b4-12e7-42fd-9abc-58111160d14a/Trapeze-Media-Dice-Year-Three.png</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/d216c112-1f45-45dc-9e87-a90c19e3d62d/Trapeze-Media-Team.jpg</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Our growing team!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/75f1569a-26da-4875-aa14-d4708af4721f/Trapeze-Media-Dice-Year-Four.png</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1a14b2a0-2811-41f5-8646-2e762d53ddce/Trapeze-Media-Hospitality-Training-Blackpool.jpg</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Kitty leading a hospitality training day in Blackpool</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/e5a4b58d-fb4f-471d-9b9e-5b3a2e92b3cb/Trapeze-Media-Dice-Year-Five.png</image:loc>
      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
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      <image:title>Digital Marketing Insights - Six years of gambles and successes at Trapeze Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - Should your brand be on TikTok? 15 reasons why the answer is: yes - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 2022 wrap-up: our marketing wins of the year, ft. Slerp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 2022 wrap-up: our marketing wins of the year, ft. Slerp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 2022 wrap-up: our marketing wins of the year, ft. Slerp - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Digital Marketing Insights - 2022 wrap-up: our marketing wins of the year, ft. Slerp - Make it stand out</image:title>
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      <image:title>Digital Marketing Insights - 2022 wrap-up: our marketing wins of the year, ft. Slerp - Make it stand out</image:title>
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      <image:title>Digital Marketing Insights - 2022 wrap-up: our marketing wins of the year, ft. Slerp - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Paid advertisers, as represented by The Social Dilemma on Netflix</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1610987607377-EGGAUMP2W5A7KHRTEANW/iOS+apple+update</image:loc>
      <image:title>Digital Marketing Insights - iOS 14 vs. Facebook: Apple’s impact on paid ads, explained - Enough battery life and good WiFi means the update was a success</image:title>
      <image:caption>Now to open some apps and see what happens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1610987790671-ZHPD0KJSO9095TOHDQEW/Facebook+cookies+opt+in+pop+up</image:loc>
      <image:title>Digital Marketing Insights - iOS 14 vs. Facebook: Apple’s impact on paid ads, explained - Accept cookies?</image:title>
      <image:caption>Or ‘Manage Data Settings?’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1610987983532-BEUYE6K3F8EFO57H8BJO/Apple+iOS+update+tracking+warning</image:loc>
      <image:title>Digital Marketing Insights - iOS 14 vs. Facebook: Apple’s impact on paid ads, explained - If you go to Settings → ‘Ads Preferences’ → ‘Ad Settings’ in the Facebook App, you’ll see your status</image:title>
      <image:caption>You can turn your tracking on or off here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1610988551991-JTU7UDV55DFIEIZEY1ZI/IMG_2266.jpg</image:loc>
      <image:title>Digital Marketing Insights - iOS 14 vs. Facebook: Apple’s impact on paid ads, explained - Important distinction for people to know:</image:title>
      <image:caption>Opting out of tracking won’t stop you seeing ads — you’ll just see fewer relevant ads, as advertisers won’t be able to target you based on your activity and interests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1632452783624-LDZ50H0J5JYZPSJW8NI4/What+Apple%E2%80%99s+email+privacy+updates+mean+for+marketers.png</image:loc>
      <image:title>Digital Marketing Insights - iOS 14 vs. Facebook: Apple’s impact on paid ads, explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/f19d78ae-1749-4591-97bd-a80d55cc04ba/Android+vs.+Facebook+%E2%80%94+Google+stopping+ad+trackers+on+Android.jpg</image:loc>
      <image:title>Digital Marketing Insights - iOS 14 vs. Facebook: Apple’s impact on paid ads, explained - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/a-beginners-guide-to-marketing-terms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1607957898946-RDL8W2UV7830UKLFYLY1/Trapeze_Media_Beginners_Guide_To_Marketing_Terms-04.png</image:loc>
      <image:title>Digital Marketing Insights - A beginner’s guide to marketing terms</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/content-atomization-for-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1608576307055-F7Q57ER98LNMGRVDCJK9/Captain+Content+%E2%80%94%C2%A0Banner.jpg</image:loc>
      <image:title>Digital Marketing Insights - Content atomization: how it saves time, costs less, and lasts longer</image:title>
      <image:caption>Content Atomization for Social Media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1608576337963-8I789R83E2659V77301X/Captain+Content+%E2%80%94+Pinterest.jpg</image:loc>
      <image:title>Digital Marketing Insights - Content atomization: how it saves time, costs less, and lasts longer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/the-great-hospitality-disruption-of-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1607604392917-PYY2YGXPYG1LV6RLNQBS/Great+Hospitality+Disruption+2020+Restaurants+Hotels+Pivot.jpg</image:loc>
      <image:title>Digital Marketing Insights - The Great Hospitality Disruption of 2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/decentralising-food-delivery-monopolies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1607626933695-6S8ECPDQT4EA4JPQY3B7/In-House+Delivery+vs.+Uber+Eats%2C+Deliveroo.png</image:loc>
      <image:title>Digital Marketing Insights - Can we decentralise the delivery market, and do we even want to?</image:title>
      <image:caption>In-House Delivery vs. Uber Eats, Deliveroo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1607652817976-CZ180A94W3DWRQ5M1GLN/Dirty+Bones+Mac+Daddy+Burger.jpg</image:loc>
      <image:title>Digital Marketing Insights - Can we decentralise the delivery market, and do we even want to?</image:title>
      <image:caption>Dirty Bones Mac Daddy Burger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1607653003790-8UWK2DRXRWNN6VD1ZZ1L/Uber+Eats.jpg</image:loc>
      <image:title>Digital Marketing Insights - Can we decentralise the delivery market, and do we even want to?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1605546631895-SO6QV2G18PK6OUAEERNN/Burger+King+McDonalds+Hospitality+Deliveroo+Uber+Eats+Challenges.jpg</image:loc>
      <image:title>Digital Marketing Insights - Can we decentralise the delivery market, and do we even want to?</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Can we decentralise the delivery market, and do we even want to?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1612853281993-WXTX4SUSYORTSKB0BHBS/Deliveroo+Rider+vs.+In-House+Drivers+2.jpg</image:loc>
      <image:title>Digital Marketing Insights - Can we decentralise the delivery market, and do we even want to?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1607654010430-ZNBRSSUS8ACSZ2GX3SOF/Decentralising+Delivery+Trapeze+Media+Pinterest.png</image:loc>
      <image:title>Digital Marketing Insights - Can we decentralise the delivery market, and do we even want to?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/the-big-christmas-adverts-judged</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-23</lastmod>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/how-to-run-a-successful-competition-online</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1605521994852-AP6J6X6DJMJSY9C6H9GL/how-to-run-an-online-competition.jpg</image:loc>
      <image:title>Digital Marketing Insights - How to run online competitions in the hospitality sector</image:title>
      <image:caption>Woman entering competition on laptop, biting pencil in anticipation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1605523131335-L648WH0AXSBWTQSW6K7O/social-media-tips-hospitality.png</image:loc>
      <image:title>Digital Marketing Insights - How to run online competitions in the hospitality sector</image:title>
      <image:caption>competition examples using partnerships</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1605525535182-VXL6HEC4CDVHTXA7U9HU/social-media-tips-hospitality+%281%29.png</image:loc>
      <image:title>Digital Marketing Insights - How to run online competitions in the hospitality sector</image:title>
      <image:caption>fresh fruit background with text saying ‘Good Luck!’</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/instagram-stories-local-audiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-30</lastmod>
  </url>
  <url>
    <loc>https://trapezemedia.co.uk/blog/canva-for-restaurants</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1598924168931-Y1U9UGAK53G13ZVQD0HW/Canva.jpg</image:loc>
      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1598930313635-8AJDHBWY325UBVRQJ8RG/Canva+Social+Media+Restaurants+2.jpg</image:loc>
      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1598930315070-ZE2W4TZQOK4O5VKG4O6E/Canva+Social+Media+Restaurants+3.jpg</image:loc>
      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1598930316081-SJWSZ6D76C7KYIO8O99M/Canva+Social+Media+Restaurants+4.jpg</image:loc>
      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1598930317084-HTFJ1334X5TQL2MRFJSU/Canva+Social+Media+Restaurants+5.jpg</image:loc>
      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
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      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1598937037278-0JGPL2B3F34QW794C720/Canva+Restaurant+Menus.jpg</image:loc>
      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
    <image:image>
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      <image:title>Digital Marketing Insights - Making social media graphics for your restaurant using Canva</image:title>
    </image:image>
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  <url>
    <loc>https://trapezemedia.co.uk/blog/eat-out-to-help-out-brighton-hove</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1596301218526-J0JY8A9I39YKJSLFE8BI/Eat+Out+To+Help+Out+Brighton.%26+Hove.jpg</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1599401152280-AGNB9B24OG6357CC1V5M/IMG_9517.jpg</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Monday 31st August : Aji Sushi</image:title>
      <image:caption>What an absolute treat Aji Sushi is. We started off sitting outside and I worried we were missing out on part of the experience by not sitting inside, and I was right. From the Kikkoman bottles hanging from the lights to the the wood paneling and the chefs working this is a really lovely space to be in. The y had prepared a ready ,made ‘Eat Out To Help Out ‘ Menu for £20 which is the selection you can see to the right here. Absolutely delicious. As it was a special treat we got a Sake tasting tray and a couple of glasses of prosecco to really enjoy the last day of the scheme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1599400258179-Y11A6JKF5N1F3UPAK62A/IMG_9444.jpg</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Monday 24th August: Mangetout</image:title>
      <image:caption>OMG, this food was absolutely incredible. The best mussels I’ve ever had. Fat and juicy and the sauce creamy garlicy HEAVEN! The natural wine was divine. Mangetout will be continuing the EO2HO during Sept</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1599401283380-B604JRI7AU9OS2UBQ9EE/IMG_9393.jpg</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Tuesday 25th August: Gails Bakery</image:title>
      <image:caption>Now, not exactly fine dining but on this day I was in a bit of a rush, but I am so pleased I pushed myself to get out for lunch even though on another occasion I would have definitely got a sandwich from Canhams and sat at my desk (love Canhams, especially their sausage rolls). So, even though it was s working lunch this little salmon delight broke up my day and brought a slice of joy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1599400800948-GQIC4Y1MVJPN47D8RAGB/IMG_9523.jpg</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Wednesday 26th: SIX Hove</image:title>
      <image:caption>Dessert for lunch? Yes, of course yes. I had to. All these opportunities for half price food and I hadn’t once had a dessert. SIX has beautiful interiors and a gorgeous bakery attached . The hot choc pud with edible flowers and creamy gelato was all you would hope for and that bowl of in the background there is a vegan chocolate… well, not a mousse, nor as thick as a torte - really rich but as made with dark chocolate has that tartness you need to keep going and get to the end SIX will be continuing the EO2HO during Sept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1597354699208-BEMA887UX4F7M5ZCJMMQ/Screenshot+2020-08-13+at+22.36.46.png</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Monday 17th: Wild Flor (Hove)</image:title>
      <image:caption>Healthy Option This is a Hove staple and one that’s often recommended to me, so now’s the time to get involved. “A relaxed neighbourhood restaurant serving classic cooking alongside world class wines.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1597354933994-D4R483GGDOXRN88HT3YL/Screenshot+2020-08-13+at+22.41.54.png</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Tuesday 18th: Found Cafe (Preston Park)</image:title>
      <image:caption>Café, well, cake (I’m letting street food include cafés) Fiona opened Found this year to an incredible response, as chef Mark is a genius with cake, and a master of vegetarian delights. Judging by their Instagram, they’re now selling lovely-looking jewellery and homemade crafts too, which isn’t surprising — earlier in the year, they were running regular craft evenings, and Fiona’s style is evident throughout the café. Can’t wait to come back and treat myself to a cake, or a Happy Endings ice cream, or a veggie breakfast, or, or… maybe all of it…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1597355388803-CVUWVR58IJ3RXLKJRT1Q/Screenshot+2020-08-13+at+22.49.20.png</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Wednesday 19th: The Salt Rooms</image:title>
      <image:caption>Fine Dining This is one I have been really looking forward to. I’ll be going with friends. That’s something this challenge has made me realise: how wonderful eating out is for connecting with people. I’ve been missing it so much. Salt Rooms will be continuing the EO2HO during Sept Boasting uninterrupted views of the Brighton seafront and iconic West Pier ruins, The Salt Room is a modern British seafood restaurant that celebrates cooking over coal. Winner of the Seafood Restaurant of the Year 2017, our seaside restaurant is the best restaurant in Brighton to enjoy sustainable, local produce.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1597351891530-0WT5L66XAN66IDPJQUR6/IMG_9132.jpg</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Monday 10th August: 17 Grams (formerly The Plant Room)</image:title>
      <image:caption>Street Food/Fast Food Style This is a coffee shop in Portslade. They had one of the best makeovers by opening up the whole of the front of the shop, so when you sit in, you feel like you’re on your ‘olidays. All vegan food, and the staff are wonderful. The mushroom bean burrito was delicious, and I was lucky enough to be given a HUGE brownie for free! Absolute treat! I love it here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1597354251877-OY27R3H6RH2N1DMK2AUA/IMG_9141.jpg</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Tuesday 11th: The Railway</image:title>
      <image:caption>Fine Dining/Pub Food This pub has had a makeover during lockdown, and the place looks brilliant. With a beer garden that features real-life train carriages, this is a great venue to come to during the summer. This picture doesn’t do it justice, but this was delicious, and the tacos are a good size. We had a selection of small plates, as the mains were fairly limited to burgers and chips. The Railway aren’t carry on with EO2HO in Sept but they do 2-4-1 burgers on a Weds!</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5edc691de451f275e3b4ae86/1597353865652-XZV51U4VCXRR0EN0GESN/Untitled+design.png</image:loc>
      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Wednesday 12th: Organic Earth</image:title>
      <image:caption>Healthy Option Oh wow, this was the game-changer this week. Not just an all-organic ‘fill your own’ supermarket, but a café with fresh, inventive, made-on-site dishes. If you ignore the heavy use of plastic, there’s not much to fault. I’ve walked past here most days to get to Platf9rm, where I often work. I thought it was just selling groceries, but the taste of these salads and homemade hummus has made me sad for my past self. She had no idea.</image:caption>
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      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Monday 3rd August: Fika Hove</image:title>
      <image:caption>Street Food/Fast Food Style Judging by their Instagram, these guys are about big, juicy burgers and cheese toasties — drippingly delicious. I think this will have to replace my Saturday treat day. Hmm… carrot juice on a Saturday. The Corona Coaster just keeps getting weirder. Verdict Omg, the. biggest sandwich I’ve ever eaten. The flavours of the sauces were incredible and only £3 on. the. Eat Out to Help Out Scheme!</image:caption>
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      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Tuesday 4th August: Jo &amp; Co</image:title>
      <image:caption>Healthy Option With an all-day menu featuring flavourful salads with lengthy ingredient lists, this was a natural first choice for the healthy option. I really like that the website has been written from Jo’s point of view, as I feel like I know her a little bit now. Really looking forward to this one. Verdict Went for a HUGE salad, broccoli, asparagus, halloumi in a fresh mint yoghurt dressing . Such a sweet venue too, flowers drape the entrance and the wallpaper has dinosaurs and cheetahs on!</image:caption>
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      <image:title>Digital Marketing Insights - My ‘Eat Out To Help Out’ Challenge: Brighton &amp;amp; Hove + Which venues are carrying on in September - Wednesday 5th August: The Ginger Pig</image:title>
      <image:caption>Fine Dining I’ve wanted to try The Ginger Pig ever since moving back to Brighton in September last year, and now’s my chance. With a two-course lunch menu set at £16, it sounds ideal. Verdict The hardest thing about The Ginger Pig was remembering to take a photo of my food before I got stuck in. I had the mussels to start and then the chicken and bacon pie and mash. So good. My sister came with her new born and ordered the cauliflower vegan option and said it was incredible. Loved the waiter and LOVED the mango trifle dessert. The venue is gorgeous and well deserved of the hype.</image:caption>
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