Live event coverage and social media management for Brighton Fringe
Building an audience, promoting shows, engaging with performers and visitors, creating TikToks, and making graphics for new venue Caravanserai.
We only had a couple of months to grow a local following and drive up ticket sales before Caravanserai’s first Brighton Fringe in May 2023.
The pop-up festival site — which, in developing social copy, we described as “a weird little world of rusty trailers and eclectic entertainers” — had 129 events which we were tasked with promoting during the month.
Starting with just a logo and a schedule of shows, we designed a visual language, set out a timetable for capturing and posting content, and developed a strategy for interacting with local audiences, repurposing UGC, and communicating on-the-fly event changes.
Our starting targets were: grow followers, achieve an engagement rate of 3%, and reach as diverse an audience in Brighton as possible.
This finale video, which we cut together from professional photography, UGC, quotes, graphics, and our own bank of videos
Results
Half-a-Million
organic impressions, with zero ad spend
3,300+
new followers
1,600+
messages exchanged with visitors and performers
170,000+
organic video views
3% average
engagement rate (100% organic)
CREATIVE
In the lead-up to Brighton Fringe, we shot several ‘introductory’ videos, including some short interviews with Caravanserai creator Pete
On day one, we developed the Caravanserai logo into a full visual language, including a circus-inspired collage element and video frames based on photos of caravans with the windows cut out
We (safely and legally) captured drone footage of the Caravanserai site
Every week, we led content capture sessions where we channeled performers’ talents into TikTok- and Reels-ready social videos
The ‘checkerboard’ grid layout we built for Instagram had one informational post for every high-engagement photo or video
Videos ranged from full semi-scripted performances to TikTok-inspired ‘transition’ clips like this ‘hand wipe’ costume reveal
We stirred up pre-launch hype by creating TikToks and Reels of the build — some included the build crew doing trending dances!
Testimonial
“I absolutely loved working with the Trapeze Media team. They took the time to understand the new brand we were developing and really ‘got’ it. They were patient and understanding with us when things changed things last-minute and got a little chaotic. You could feel the passion for the project from the whole team and their knowledge and skill is so pronounced. I can’t wait to keep working with Trapeze Media and see what other projects we can cook up together!”
— Rhiannon Lingwood, Marketing Manager, Brighton Fringe
