The new rules on less-healthy foods (AKA: HFSS)

Featured
Influencer marketing: do ‘less healthy food’ laws change the game?
Influencer marketing: do ‘less healthy food’ laws change the game?

The UK’s new ‘less healthy food’ ad ban is shaking up influencer marketing. Here’s what businesses need to know about how the rules affect freebies and creator relationships.

Read More →
Brand ads get green light in ‘less healthy food’ ad ban update
Brand ads get green light in ‘less healthy food’ ad ban update

Updates from the UK Government clarify ‘pure brand advertising’ will be allowed under new ‘less healthy food’ ad restrictions, which now come into force in January 2026.

Read More →
How the UK’s ‘less healthy food or drink’ ad ban will affect digital marketing
How the UK’s ‘less healthy food or drink’ ad ban will affect digital marketing

UK hospitality and retail businesses should prepare for new rules on marketing HFSS (high fat, sugar, salt) products.

Read More →
Can I still advertise my brand if it sells HFSS products?
Can I still advertise my brand if it sells HFSS products?

Can you still run brand ads if your products are HFSS? Here’s what the UK laws say about ‘pure brand advertising’, and what to watch out for.

Read More →
Where you can (and can’t) advertise less healthy foods in 2025
Where you can (and can’t) advertise less healthy foods in 2025

Find out where HFSS food ads will be banned from October 2025 — including Google, social media, and delivery apps — and what’s still allowed.

Read More →
What counts as ‘less healthy' under the UK HFSS ad ban?
What counts as ‘less healthy' under the UK HFSS ad ban?

Here’s how the UK defines ‘less healthy’ food under HFSS rules, what products are affected, and how to prepare for the October 2025 ad ban.

Read More →

New UK regulations targeting less healthy foods (LHF) — also known as high-fat, -salt and -sugar (HFSS) products — are reshaping how brands advertise online.

To get you ready ahead of the October 2025 deadline, we’ve curated some practical insights, legalese breakdowns, and actionable updates, to help you stay compliant and competitive with your digital marketing.