Looking for clarity and confidence within the LHF ad ban?
The Less Healthy Food advertising ban is no longer “upcoming” — it’s here!
And while most brands are technically compliant, many marketing teams are still quietly unsure they’re doing the right things, are stalling on decisions or pivoting from successful channels unnecessarily.
We’re seeing this first-hand.
Despite the legislation being in place, we’re getting a huge number of questions around what is and isn’t allowed, particularly when it comes to creative.
Some of the biggest missed opportunities we see are brands pulling back from campaigns that are actually compliant, simply because they lack confidence.
We’ve teamed up with Mark McCulloch MBE, one of the UK’s most respected voices in brand strategy.
Together we will help you look and sound like your brand whilst adhering to the new guidelines, from a brand and campaign standpoint.
Understand where the real opportunities sit under the LHF rules
Build confidence in compliant creative that still drives growth
Create a clear, ownable brand strategy that unlocks year-round content planning
Stop defaulting to “no” when the rules actually say “yes”
If you’re planning content for the year ahead and don’t yet have a brand strategy you fully trust, this is the moment to fix it, before another year of opportunity slips by.
Mark McCulloch MBE
Mark is one of the leading hospitality brand and marketing minds in the world. He led the charge across the hugely successful rebrand of Prezzo Italian, he’s held senior/board-level positions at lastminute.com, Barclaycard, YO! Sushi, and Pret A Manger. He’s the founder of Hospitality Marketing Guru.
Kitty Newman
Working closely with compliance an industry bodies like the IAB, UK Hospitality and the Food & Drink Federation and feeding back industry challenges on the new rules Kitty knows the LHF ad ban inside out.
With over 15 years experience in performance marketing Kitty is unequivocally placed to help determine the best strategy for your brand to make hay in 2026.
Get in touch to DISCUSS a workshop.
Insights on the ‘Less Healthy Food’ laws
