UK hospitality and retail businesses should prepare for new rules on marketing HFSS (high fat, sugar, salt) products.

Can you still run brand ads if your products are HFSS? Here’s what the UK laws say about ‘pure brand advertising’, and what to watch out for.

Find out where HFSS food ads will be banned from October 2025 — including Google, social media, and delivery apps — and what’s still allowed.

Here’s how the UK defines ‘less healthy’ food under HFSS rules, what products are affected, and how to prepare for the October 2025 ad ban.

Content marketing can be an incredibly profitable digital ad strategy. So why do so many businesses struggle to make it work, and what’s the solution?

Traditional SEO has changed, and TikTok has become a serious search tool. Here, we explain what this means for your brand.

Here, we break down the different kinds of TikTok ads, their lengths, their aspect ratios, and other important details you need to know.

Should a well-established agency take the reins of your digital marketing, or is building an in-house team better?

Hyper-local digital advertising, an affiliate marketing revival, AI-powered search engines, and decentralised social media — our predictions for 2025’s online marketing trends.

Bluesky, a social network dubbed a ‘Twitter replacement’, is growing fast. What does this mean for the future of the social internet and digital marketing?

Everything users and digital advertisers need to know about Google’s decision to keep third-party cookies running.

Digital marketing ideas we can all use, inspired by the chart-topping success of the latest albums from Billie Eilish and twenty øne piløts.

Digital marketing experts answer your questions about Google Consent Mode, its impact on analytics and ads, how to implement Version 2, and the future of cookies.

In April 2024, an influencer talked to Instagram directly about how to get exposure and improve engagement. Here’s what we learned.