Everything users and digital advertisers need to know about Google’s decision to keep third-party cookies running.

Digital marketing ideas we can all use, inspired by the chart-topping success of the latest albums from Billie Eilish and twenty øne piløts.

Digital marketing experts answer your questions about Google Consent Mode, its impact on analytics and ads, how to implement Version 2, and the future of cookies.

In April 2024, an influencer talked to Instagram directly about how to get exposure and improve engagement. Here’s what we learned.

How Google Consent Mode works, the benefits of the V2 framework, and how to implement it on your website.

Removed music, longer-format content, and a potential photos-only app — TikTok is changing fast. Here’s what digital marketers need to know.

I had the opportunity to speak at Better Hospitality Conference 2024. Here are three things I learned at the event.

How to use Google Ads to drive bookings, track conversions, enhance visibility, and optimise ad spend for your restaurant or hospitality brand.

TikTok is a trendsetting powerhouse. This guide explains how brands can use trends and sounds on TikTok, and on rival apps like Reels and Shorts.

“The enthusiasm I encountered in the US were on a different level.” Kitty Newman, director of Trapeze Media, shares her experience networking at Lead Generation World in Florida.

Everyone wants to create successful viral videos or high-performing video campaigns. These infographics provide visual tips on what to include and how to edit, based on our top three most-requested video formats.

The continued rise of TikTok and AI, the new metaverse, the future of newsletters, and the state of Twitter and Threads. These are our digital marketing predictions for 2024.

ICYMI: Part of the Google Ads universe, Demand Gen has been available to select advertisers in Beta format for the last few months, but it’s now live for all users. don’t know what we’re talking about? If you’re a digital marketer working in the ads space, you need to!

Harness the power of email and gift cards during Black Friday - a guest blog from Airship & Toggle!

Do you know your target audience? What motivates consumer behaviours? What about understanding the driving factors behind purchase intent? Sit down with us as we talk to Starcount about all things decision making.