Creative, Ads, and Search for Dirty Bones
How we helped NYC-inspired, London-based restaurant brand Dirty Bones thrive in 2021–2022, a turbulent time for hospitality, with creative, ads, and search.
Impressions:
up 40.9%
Followers:
up 16%
Sales:
up 332%
Engagement:
up 16.6%
Online store sessions went up by 145%, and returning customers increased by 21%
Average order value rose by 19%
We continued managing creative while the client trialled an ads-specific agency, but the paid social/search work was returned to us — our holistic approach, strong creative, and daily monitoring of ads yielded stronger sales than our competitor
We maintained the aesthetic, appeal, and authenticity of the brand during a period when lockdowns threatened customer touchpoints largely reliant on in-venue experiences
2021 also saw us setting new records for the most-liked, most-saved, and most-commented-on posts in Dirty Bones’ entire history on Instagram
Weekly strategy meetings, monthly organic and paid reports, and social content schedules presented through infinitely flexible whiteboard-inspired spaces
Book a free 30-minute call with us
Let’s discuss your business needs and how we can help.
Endless Creative Ideas
UGC
Hundreds of pieces of content sourced from users, formatted in a unique nostalgic Polaroid format, and uploaded with user tags to get reciprocal shares — all celebrating the many pillars of the Dirty Bones brand.
Throwback
Always nodding to the 80s/90s era which Dirty Bones is inspired by, tying new announcements to old cultural phenomena, celebrating old-skool music, and playing on the power of nostalgia in an authentic way.
Interactive
Increasing engagement, driving clicks, prompting shares, boosting retention, and gathering data using different interactive Story formats, from song brackets to ‘tap to stop’s to simple ‘this or that’ poll stickers.
Topical
Quickly and cleverly hopping on hot topics. For example: Facebook went down on the very day a new restaurant opened — the next day, we flipped our inability to post about it into a fun narrative.
Video
Video editing, animation, and curation — this example features UGC imagery of a food home kit cut together in an eye-catching way and set to a record-scratching beat. We ran this organically and as an ad.
You can hit the volume slider on this video to see it synced to the music.
“Trapeze Media joined us during 2020, at an incredibly turbulent time, and they put their smarts and speed to work straight away, ensuring our content was on-point, consistently creative, and fun, bringing joy and good engagement to an otherwise difficult period. They’re a great group and we feel as close to them as we do to our in-house team.”
— Lyndsay Anderson,
Marketing Director,
Dirty Bones
Paid Search Successes
We manage the paid search and social advertising for Dirty Bones, driving sales of their restaurant home kits and website traffic to increase bookings for each venue.
We pride ourselves on in-depth reporting and agile adjustments informed by client needs and industry trends. The hospitality world is an always-changing space and we know what goes into getting online audiences excited about our clients’ products, venues, and people.
#1 ranking on exact-match keywords like ‘burger kits’, for 90% impression share
Increased conversion rates from ‘Get Directions’ clicks on Google by 10.5%
Increased conversions from ‘Call Restaurant’ clicks by 2.64%
Photography & Video
Our photographers shoot eye-catching pictures and edit them to social-ready perfection.
We capture the vibe of your venue, the aesthetic and colours of your brand, and the mood you want to present to your audience.
We also shoot video. Our filmmaking team create polished product promos, engaging Stories and TikToks, and exciting live streams.
