EMAIL MARKETING
Driving sales and building customer relationships that can last a lifetime, through creative, engaging email campaigns.
Emails cut through the noise of social media, positioning your brand directly inside the inboxes of people who have opted to receive them. We create email campaigns that audiences want to open, and deliver calls to action that recipients want to click. Every email is built on GDPR-compliant databases of addresses, earned authentically through captivating sign-up forms and engaging capture points.
I have info collected from customers, but I’ve not marketed to them in a while.
We’ll help you interpret the key points of your database, identifying groups of people to strategically target with unique email campaigns. We can also run tests with audience groups to measure which headlines, imagery, and offers get the most opens, clicks, and conversions.
I’m not sure I have enough to talk about, and I don’t want to be seen as spammy.
You know the ‘ins and outs’ of your business, but your customers don’t, so what might seem tired and spammy to you might feel fresh and exciting to them. We’re adept at framing products, services, announcements, and offers as engaging, impactful email campaigns.
I don’t have the time to plan or write a new marketing email every week or two.
We won’t just create marketing emails for you — we’ll also establish a system through which we can communicate ideas for emails, without taking up too much of your time. And we’ll always work weeks in advance, never falling into a routine last-minute rush.
Features of our email marketing services.
Email Design
We build emails based on your visual brand guidelines, creating campaigns that are instantly recognisable, but also fully accessible and compatible.
A/B Testing
By testing different emails with different people, we can build audience groups and identify strong formulas for maximum conversion.
Email Copy
Our split-audience tests help shape the tone of each email, perfecting how we communicate offers and products to varied interest groups.
Data Capture
We use Messenger Bots, lead generation competitions, and gamified Stories to curate email addresses rich in valuable datapoints.
Smartly Scheduled
We’ll schedule emails in line with your wider marketing plans, and identify peak open and conversion times for different audience groups.
Multi-Platform Expertise
From Mailchimp and Omnisend to Squarespace and Substack — we’ll work within your current setup, or guide you on which platform to start with.
Tracking Sales
Whether it’s through built-in ecommerce analytics or bespoke tag setups, we’ll track conversions and identify campaigns with strong ROI.
Regular Reports
We create internal reports weekly, actively refining every campaign. We’ll send you monthly reports with key data, learnings, and recommendations.
Case Study: The Indytute
We’ve been writing, designing, and sending out weekly emails for Indytute since October 2019, sharing their experiences and workshops with an audience of thousands. By testing different visual layouts, tones of voice, and prioritisation of content above and below ‘the fold’, we’ve turned our email campaigns into an indispensable asset in Indytute’s online marketing toolkit.
3.5% of annual turnover generated via email marketing
The Indytute reported that our email campaigns were the source of 3.5% of their annual revenue for one year.
TESTIMONIAL: THE INDYTUTE
“The Indytute have been working with Trapeze Media for over a year, and Kitty and the team have gone above and beyond expectations, with turnover doubling in that time (pre-Covid). They really care about my business and have a thoughtful, all-round approach. Mindful of budgets with excellent reporting, Trapeze Media have been a team I can trust to build my business and talk to my audience.”
