Organic brand-building for fine-dining lobster legends: Molo
With a FRIENDS-themed stunt and a strategic Instagram glow-up, we helped seafood spot Molo become one of the top vendors at Mercato Mayfair and BOXPARK Wembley (with basically zero budget).
With a two-person team, we planned, shot, edited, and published a video-led Palentine’s Day campaign inspired by Friends and the famous quote: “She’s your lobster.” The campaign was anchored by a quiz event at BOXPARK, which we designed the flyers for.
With a variety of eye-catching foodie cinematography, captivating story-driven videos, and engaging UGC re-shares, we boosted Molo’s sales and helped them become Mercato Mayfair’s #1 vendor (outperforming 16 others).
We built on the success of the sell-out BOXPARK event, creating more super-shareable Reels and TikToks to nurture a loyal following that consistently converted to real-world visits.
Successes
40% SALES BOOST
year-on-year, in March 2025
100% SELL-OUT
of lobster rolls at the Palentine’s Day event
#1 vendor
at Mercato Mayfair