Internal Social Comms Solution for Radisson Hotel Group
Connecting 40,000+ employees across the globe through role-specific content on an internal social network.
Radisson Hotel Group (formerly Carlson Rezidor Hotel Group) needed a way to communicate with their staff of 40,000+ across the globe. The platform would serve highly-engaging updates and content to users based on their roles within the company.
7.75% month-on-month user growth.
20% bounce rate decline.
Article views doubled.
Engagement increased by a third.
1 YEAR
Developing the Momentum platform, connecting 40,000+ employees
6 MONTHS
Publishing content to the platform, analysing highly-engaging posts
3 MONTHS
Training Radisson Hotel Group on how to manage the platform
We spent a year working with app development group Flipside to create ‘Momentum’, an internal comms solution and social network addressing these needs.
Spending six months creating and managing content on the platform helped us and our client understand which messaging worked best to engage employees in varied positions around the world.
We spent a further three months handing the process over to Radisson Hotel Group for the company to manage internally.
Let’s talk.
Email: info@trapezemedia.co.uk
Call: 07989 478 792