SEARCH ENGINE
OPTIMISATION (SEO)
Increasing your website’s search visibility by making it more discoverable and useful for humans, and more indexable and promotable for search engines.
With such a large quantity of digital journeys beginning with search, SEO is more important than ever for driving traffic, increasing online sales, and strengthening the visibility of your business or brand. “Just Google it” has, after all, become the answer to most of life’s questions!
At Trapeze Media, we work with copywriters, designers, and developers (ours or yours) on technical, on-page, off-page, and content SEO, basing our strategies on your broader digital marketing goals.
We’re always evolving our methods to stay ahead of algorithm updates and changing consumer behaviours, and write our research and reports to make technical language as simple and useful as possible.
My website isn’t ranking as well as I’d expect, and my competitors often rank higher than me.
We’re well-versed in guiding our clients through the technical intricacies, content strategies, and data-driven design choices which improve SEO.
We’ll audit your site and competitor websites and explain the strengths and weaknesses of both, writing reports and arranging calls to break down the complexities of SEO in real-world terms.
Notable ranking improvements typically become apparent around three months after the initial phase of SEO work. Then, we’ll start to continuously loop growing data from rising traffic back into our steadily-honed SEO strategy.
I can’t update my website myself, and my developer doesn’t specialise in SEO.
No individual or agency that “makes websites” is equal. Some are designers, others are developers. Some use templates, others build from scratch.
It’s not a client’s job to understand the web design/development process, so businesses often end up with sites that look snazzy but are held together with tape under the hood.
We believe SEO is inseparable from website creation, so we make sites with strong technical foundations and empower clients to update the simpler stuff — page descriptions, image names, product data, etc. — themselves.
I can update my website, and I write blogs regularly, but it never seems to help my SEO.
Every brand has a story, and as interesting as that story might be, people — your customers, readers, followers — need to be led to it. That’s SEO’s job.
There are ways to structure copy, graphics, and pages to maximise crawlability and indexability for Google, or accessibility and shareability for humans. We’ll help optimise your content.
These organic techniques can be further strengthened with social media, paid ad, and backlink campaigns. Backlinks — any site linking back to yours — are vital for SEO. Search engines perceive them as ‘votes of authority’ for your site.
20 questions to ask your developer about SEO
We wrote up 20 SEO topics to discuss with your developer or agency to make sure you get the most long-term benefits out of your new website.
Our SEO services
Site Audit and
Competitor Analysis
We’ll identify your long-term goals during a discovery call, survey your website and competitor sites, and write a keyword research and website analysis to inform our SEO recommendations and strategy.
Technical
SEO
Minimising load speeds, fixing broken links, improving URL structures, solving crawl errors, and checking your site works on all devices. Fine-tuned performance for search engines and humans.
On-Page
SEO
Rewritten copy informed by keyword research, better usability for visitors based on recordings of people using the site, improved metadata and image descriptions — all the public-facing front-end experience stuff.
Backlinks, Social,
and Content
As a full-service digital marketing agency, we lead content, social, and paid ad campaigns which drive organic and targeted traffic, prompt authority-boosting backlinks, and convert visitors into customers.
Case Study: Lotus Belle Tents UK
Between 2020 and 2021, we worked with luxury tent designer and glamping gear retailer Lotus Belle to triple their keyword rankings, referrals, and traffic through on-page technical SEO, content marketing, and backlink acquisition.
Organic Traffic: up 85%<
Frontpage Rankings: up 220%
Backlinks: up 80%
After one year, our on-page, off-page, technical, and content SEO work had increased Lotus Belle’s organic first-page rankings by 200%, and nearly doubled their organic traffic and backlink profile.
“Trapeze Media have been wonderful in every respect. Their communication is excellent, they know their stuff, and they’re all really lovely people to work with. Would give them six stars if we could!”
— The Lotus Belle team
