TIKTOK MARKETING
Our TikTok marketing services cover content creation, ad management, and influencer outreach.
We’ll get you speaking the language of the app that everyone’s talking about.
Pre-Production
TikTok has a storytelling style and visual format like no other platform, and a language distinctly shaped by trends and songs. We help brands understand and emulate that in an authentic and engaging way.
Production
Our team of writers and filmmakers can arrange one-off or regularly-scheduled shoots with in-house teams and influencer networks. We have the photography equipment. green screens, and directorial experience to bring TikTok ideas to life.
Post-Production
Our crew of editors are well-versed in cutting music and videos into content that’s optimised for TikTok, from lip-synced songs to perfectly-timed captions. TikTok addicts ourselves, we always know which trends are rising and fading.
Account Management
The process of posting content on TikTok is different to most platforms. Some video editing is finished in-app, captions are much shorter, and good thumbnails are vital. We can manage the publication pipeline for your brand’s account.
Engagement
TikTok’s algorithm is designed to push your most engaging content far beyond the reach of your existing audience, and the app is known for its thriving comment sections. We can take the reins on engagement, on your posts and others’.
Ads & Influencers
We connect brands with creators and create impactful campaign assets for paid ads and partnerships, driving sales and building communities by ensuring the right audiences see the right messaging.
Our TikTok Work:
Caravanserai Brighton
Caravanserai — an immersive pop-up festival inside a weird little world of rusty trailers and eclectic entertainers, became part of the Brighton Fringe line-up in 2023. They approached us to help market their debut year in Brighton: a month-long residency with hundreds of events.
During the lead-up to and first week of the Caravanserai shenanigans, we were making the build crew do TikTok dances, flying drones, posting about hundreds of events, interviewing Caravanserai’s creator about its history, and curating hundreds of bits of user-generated content.
And, as the month-long event continued to unfold, we posted hundreds of pieces of content to promote all the acts: videos, graphics, schedule posts, photographic carousels, fun copy, and loads of TikToks and Reels (scoring tens of thousands of plays).
Our TikTok Work: Michael Emmett
Over just three months we helped recovering addict and reformed naughty boy Michael Emmett share his story and promote his book, Sins of Fathers, via TikTok.
1.5 Million Views
in three months, starting with a brand new account
14,000 Followers
and 43,000+ video Likes, from 0, in three months
1,700 Link Clicks
including 1,100+ clicks to an Amazon book page
Shot and edited new content for TikTok with subtitles and thumbnails
Edited existing footage into TikTok formats with subtitles and thumbnails
Atomized TikTok content onto other social platforms
Created landing pages and a LinkTree to increase the value of TikTok CTAs
Managed and engaged with comments to nurture a loyal community
Scored 1.5 million views, 14,000 followers, and 1,700+ link clicks
Created all of this content and achieved these successes in just five months
Mentored Michael in continued use of TikTok as part of our exit strategy
Our TikTok Workflow
1. Pre-Production
Create ideas, plan production, and schedule shoots or contact creators.
Schedule personnel we’ll need on shoot, e.g. chefs in restaurants, models in fashion shoots.
Set expectations with creators, via direct contact or through PR partners.
Identify which TikToks will need to be shot in sync with sounds and songs.
2. Production
Shoot the raw footage, bearing in mind videos that sync with sounds.
Liaise with creators to ensure their shoots are going ahead as planned.
Curate raw footage from creators, to make our own edits.
3. Post-Production
Edit the TikToks (with sounds) and fold into content schedules.
Edit creator videos if their edits don’t match our ‘vibe’ (but still file their edits as UGC to post elsewhere).
Engage with comments under creator posts.
4. Publication
Post the TikToks at the scheduled time, with native in-app subtitles/imagery.
Ensure thumbnails are eye-catching and on-brand.
File the final edits to be atomised across other platforms.
Add songs/sounds natively and share with evergreen and trending hashtags.
