CASE STUDY: Google Pay-Per-Click Ads for Various Eateries

Driving restaurant visits and bookings.

Restaurant group Various Eateries, who count Coppa Club, Noci, and Tavolino among their brands, approached Trapeze Media with the goal of increasing the number of reservations for all their venues using Google Ads.

These paid search stats show results across 13 Coppa Club sites in England and Wales.

85% increase in table bookings through Google Ads

13:1 ROAS (average £13 made for every £1 spent)

Average 68% lower CPA (cost per clicks to book)

From April 2023 ‘til June 2024.

Various Eateries brands include:

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Or email info@trapezemedia.co.uk.

Increasing venue visits for Coppa Club.

We launched venue visit campaigns to drive awareness and venue visits through venue-specific, geographically-targeted messaging.

The result: 2.2 million monthly impressions and consistent growth in visits.

We achieved this by running PMax campaigns with seasonal and localised events and precise geo-targeting.

Down 62%: cost-per-visit

Up 91%: venue visits

Up 45%: revenue from venue visits*

From June 2023 ‘til June 2024. *Assuming half of all venue visits turn into paying customers

SCHEDULE A CALL TO FIND OUT MORE

Or email info@trapezemedia.co.uk.

Testimonial

“‘We provided a challenging brief: reduce overall ad spend, lower our CPA, and increase tracked visits and confirmed bookings.

“The team at Trapeze not only managed this but were able to find new and innovative ways for us to track our results end-to-end, and present findings in a way that the wider VEL team could understand and buy into.

“Working with Ash and Dani on this project has been great and I’d recommend Trapeze Media to anyone that’s looking to improve their paid ads performance.”

— Steve Roberts,Digital Marketing Director at Various Eateries

Tracking bookings back to acquisition.

We deployed a tracking solution which empowered Various Eateries to connect customer contact information from the point of booking back to Google’s ad services.

This enables us to create reports which provide reliable stats on ad spend ROI.

Feeding this data back to Google makes our retargeting campaigns far more effective.