CASE STUDY: Google Pay-Per-Click Ads for Various Eateries

Driving restaurant visits and bookings.

We were brought on board by hospitality group Various Eateries to make efficiencies and reduce the cost-per-bookings from their existing Google Ad campaigns.

Various Eateries count Coppa Club and Noci among their core brands.

Blue bars = restaurant bookings. Green line = ad spend.

118% increase in clicks to book

67% lower CPA (cost per acquisition)

SCHEDULE A CALL TO FIND OUT MORE

Or email info@trapezemedia.co.uk.

Various Eateries brands include:

Tracking Innovations

Tracking bookings back to acquisition.

We deployed a tracking solution which empowered Various Eateries to connect customer contact information from the point of booking back to Google’s ad services.

This enables us to create reports which provide reliable stats on ad spend ROI.

Feeding this data back to Google makes our retargeting campaigns far more effective.

SCHEDULE A CALL TO FIND OUT MORE

Or email info@trapezemedia.co.uk.

An example of our bespoke spend and ROI reports.

(The customer’s information is blurred for this example)