SEARCH & SOCIAL CAMPAIGN that turned a trial product into a permanent fixture
We launched YO!’s Furi Furi Chicken with a TikTok-led campaign that drove sales, footfall, and CLICK & COLLECT.
Successes
1M+ VIEWS
in week one
60% increase
in restaurant bookings
28% uplift
in click & collect orders
YO! asked us to introduce a playful new product: the Furi Furi Chicken, with a campaign as bold as its flavour.
The challenge: prove its potential with zero guarantee it would stay on the menu.
With smart hyperlocal targeting and slick videos shot with rigging tricks and edited with neon aesthetics to match YO!’s Tokyo nightlife vibe, we turned Furi Furi Chicken (and other campaigns) into captivating brand moments.
We supported the social first campaign with strategic Google Ads across search and YouTube. Increase awareness & drive conversions.
Testimonial
“I love working with Trapeze Media. They’re strategic, highly-responsive, and bring creative direction to our campaigns. They’re not just an agency we work with — they have become an extended part of the team as well as a business growth partner that has helped us achieve an incremental ROI through managing our paid ads campaigns.”
— Hoiyan Hoang, Senior Growth & Digital Marketing Manager at YO! Sushi