Paid Ads
Paid social media advertising for Facebook, Instagram, and Messenger
Billions of active monthly social media users equals billions of opportunities to get your business, product, service, or message seen and sold. We design and deliver ambitious, creative paid ad strategies for our clients, using real data to reach key goals through clicks, leads, and sales conversions.
Trapeze Media is a certified Facebook Marketing Partner
I’ve invested time and money into social media, but not seen any benefits or profit?
We’ll help you drive real sales and return on investment (ROI) through ad campaigns on key social platforms. As well as building a strategy for your brands, products, and services, we’ll demystify how and why paid ads work, and show you ways your marketing budget could best be spent.
Why are my boosted posts not increasing sales or growing my audience?
Facebook have made it incredibly easy to ‘Boost’ your posts with just a few clicks. ‘Boost’ has even become a common catch-all for any kind of paid ad. But boosting focuses on broad engagement, not targeted sales. We can reframe your boosted posts as high-quality paid ads, realigning them with your goals.
I want to serve ads to a certain audience. How do I get started with targeting?
We’ll identify your strongest-converting audiences by serving different visuals and wording to varied demographics, splitting by age groups, locations, spending habits, etc. We’ll also target ads to people who have visited your website, using Facebook Pixel to track which webpages they engage with.
I’ve built relationships with customers and collected their details, but I’m unsure how to use this data?
Databases curated by any means, be it through web forms or paper surveys, could be fed into social ad platforms as new audience groups. We can also retarget people who have clicked your ads but didn’t convert, and use data from systems like Google Analytics to inform paid ad campaigns.
Sometimes it’s fifty quid, other times it’s tens of thousands — how do I budget for paid ads?
With over a decade of paid advertising experience and expertise, we’re confident in our month-by-month budget allocations and conversion forecasts — and our clients are too. We back our budget allocations with data, continuously refining ad spend for maximised sales and conversions.
I know the potential of paid ads, but never have the time or expertise to deliver them.
We’ve perfected our paid ad methodologies and continue to do so month to month; our account managers will minimise the time commitment we need from you to just a few hours per month, while our designers and strategists work to hit targets through creative, data-driven campaigns.
Features of our paid ad services.
Facebook ad targeting
There are thousands of powerful datapoints we base Facebook ads on, from age and interests to online behaviours and spending habits.
Ad retargeting
We’ll target new ads to people who have engaged with previous ads, creating custom audiences using existing insights and data.
Facebook Pixel tracking
With Facebook Pixel installed on your site, we’ll be able to track which content people engage with, and use that data for ad targeting.
Editing and scaling ads
We monitor the impact of every ad, refining low performers to improve conversions, or extending high performers to prolong their success.
Story and Messenger ad placement
Beyond the main feed, we create ad content for placements in spaces like Messenger and Stories, gamifying ads for high engagement and conversion.
Integration into wider sales funnels
We work with web dev and marketing teams to integrate our social ads into the wider customer journey, creating fully-functioning sales funnels.
Sales, audience, copy, and social media reports
Every Trapeze Media client receives regular reports, clearly detailing ad performance, conversions, audience growth, and other metrics.
End-to-end marketing: copy, strategy, design
Our copywriters, designers, and niche strategists work together to ensure every ad is on-brand, readable, legible, relevant, interesting, and effective.
Case Study: The Indytute
We had been managing The Indytute’s paid ads strategy for half a year when the COVID-19 lockdown struck. With March through May being crucial months for The Indytute’s sales of real-world workshops, we adjusted our ad strategy to promote bookings for online socials and classes, and a new range of Home Kits that were perfect for self-isolation. This agile refocus contributed significantly to The Indytute’s bottom line during a challenging and pivotal time.
42% increase in store sessions
from paid social media advertising campaigns
296% increase in sales
from social media ads during COVID-19 lockdown
60% of buyers saw our ads
3 out of 5 purchases were influenced by our ads
TESTIMONIAL: THE INDYTUTE
“The Indytute have been working with Trapeze Media for over a year, and Kitty and the team have gone above and beyond expectations, with turnover doubling in that time (pre-Covid). They really care about my business and have a thoughtful, all-round approach. Mindful of budgets with excellent reporting, Trapeze Media have been a team I can trust to build my business and talk to my audience.”
— Calypso Rose, Founder of The Indytute
Let’s talk.
Email: info@trapezemedia.co.uk
Call: 07989 478 792