Social Media Management
Creating and managing engaging content, building customer loyalty, and converting sales
We manage award-winning social media campaigns across Facebook, Instagram, Twitter, LinkedIn, and Pinterest, building up businesses through organic audience growth, increased brand awareness, and B2B/B2C conversion.
We live and breathe the platforms your customers follow you on, so we’re always aware of how social media is changing. Our campaigns and content are shaped around the present and the future of social, ensuring our clients are always readily positioned where millions of daily users are heading next.
My follower growth and engagement are low. Is there any point in doing social media?
There are hundreds of factors influencing how your social content performs: time of day, frequency of posting, hashtags used, legibility, etc. We’re here to find the intersection of ideas that brings your online presence to life — to turn your brand appeal into a science.
My social media following is growing, but it’s not converting to sales — why?
A ‘user journey’ is the path your followers take between seeing your social media content and buying your product. We can audit and evolve how you’re currently converting engagements to sales, and strengthen your approach to re-engaging repeat customers.
I’m unsure how working with influencers has helped my business?
We’re experienced in connecting the right influencers to the right brands, to reach the right audiences. We do so through one-to-one conversations or collective influencer parties. We also report on the impact of influencer content, to help identify which ones to work with again.
Photography that’ll make my products look good is expensive — how do I curate content for social?
Photos snapped on phones get hundreds of thousands of Likes every single day. We’ll find the most creative, on-brand and cost-effective solution to content creation and curation, with a view to bank three months of posts in a single day of shooting, while working to your budget.
I don’t have time in my day to be on social media, and I need my staff focused on their jobs.
With clearly-defined goals and an agency behind you, social media work can be integrated into daily operations with minimal effort. We’ll create a messaging group for you and your team in which creative ideas can be proposed by anyone, and content exchanged instantly.
Our competitors have had thriving social media presences for years — isn’t it a little late for us?
Consumer surveys show that the vast majority of shoppers are influenced to make purchases after seeing products on social media. It’s never too late! A well-planned strategy can help new accounts surpass years-old ones in a matter of months. That’s where we come in.
Our social media management services.
Content Creation
Our copywriters, photographers, filmmakers, and designers will produce the content that will become the figureheading visuals for your social feeds and campaigns
Content Curation
User-generated content is not to be overlooked — we can re-share posts from your followers and other brands in your industry, showcasing your product as an established consumer favourite
Brand Voice
We’ll identify, distill, and adapt your brand voice, creating a consistent tone through copy and visual motifs, and evolving that tone to work effectively across a variety of social campaigns
Follower Engagement
We’ll keep existing followers engaged with regular conversations, and track relevant hashtags and topics to find new people to spark discussions with, all with your brand at the forefront
Creative Campaigns
We can plan strategic social media campaigns around your specific business goals, e.g. raising awareness of new products, targeting certain demographics, and selling out events
Creative Competitions
Giveaways can be a core part of any successful social media campaign. We’ll manage competitions, engage with entrants, and find ways to collect customer data for later retargeting
User Journey
Where you lead your followers after they see your content dictates how you’ll convert them to customers. We’ll ensure your user journey is simple, discoverable, and focused on key goals
Monthly Reports
We prepare reports at the end of every month detailing the successes of our work, and highlighting how we’ll continue to support your key goals and campaigns in the following month.
Case Study: Fitz Sparkling Wine
Between March and May 2020, we increased the follower base of English wine brand Fitz by over 2,400, and kept thousands of people engaged during the COVID-19 lockdown through strategic partnerships and cleverly-curated content.
2,419 new followers
gained 100% organically over two-month period
6,273 people engaged
with organic outreach over two-month period
100+ pieces of content
curated from a one-day photoshoot
Our #PerfectDayOutIn campaign put the spotlight on things people could enjoy from home (movies, theatre livestreams, virtual museum tours), all with a glass of Fitz in hand. This drove online sales of the sparkling wine, and helped sustain engagement with Fitz’s key partner brands and venues. All 100% organic.
‘Fitz in everywhere’
Fitz is an ‘untraditionally British’ sparkling wine, with a fruit-forward flavour and rebellious attitude that makes it an apt choice for any event. We celebrate the wine’s ‘Fitz in anywhere’ personality with videos which sweep through inclusive lists of people for every national holiday.
Our Mother’s Day video included everything from grandmothers, expecting mothers, and guardians to mothers of nine cats, two mothers, and dads-who-are-also-mums.
At the end of February 2020, we addressed the traditional notion that Leap Days are the only days when women should propose, with a which ran through all the possibilities for ‘on [this day], women can propose’. This included: ‘on Christmas Day’, ‘on Hallowe‘en’, ‘on snow days’, ‘on sick days’, ‘on Pride Day’, and ‘on election day’.
Winemaker interview
Longform video is a strong asset for social media marketing. Full-length videos can be released at the outset of a social campaign, and then gradually cut down and published in smaller segments over the course of weeks and months. We interviewed Fitz winemaker Gareth Davies in February 2020 for that exact reason.
When I asked Gareth what the most rebellious thing he’d ever done was, he said: “I got in trouble at school because I started undercutting the tuck shop.” Unforgivable!
We also discussed the origins of Fitz, how their charmat production technique makes their wines different from any others in the UK, what it takes to make wines vegan, and, of course, whether Gareth prefers a pop or a hiss when uncorking a bottle. We regularly dip back into the video to find timely, culturally-relevant clips.
TESTIMONIAL
“Since our first meeting with Trapeze Media, we have been very impressed with the approach they bring to our social media management. They demonstrated considerable research into our business when pitching and made insightful analysis as to how they would develop our presence across all channels.
“Since signing up with them we have been extremely satisfied with their understanding and representation of our brand message and the team are dedicated to proactively interacting with our followers — often 24/7.
“They combine a talent for creative flair with an excellent understanding of the analytical side of social media management to deliver powerful results. They are always happy to go the extra mile and have been very supportive through the recent difficult times in our sector. I would have no hesitation in recommending!”
— Dan Cahill, Managing Director, Divergent Drinks; Fitz Wine
Let’s talk.
Email: info@trapezemedia.co.uk
Call: 07989 478 792