Should your brand be on TikTok? 15 reasons why the answer is: yes
TikTok is all about spontaneity, and that's why it's become a popular place for brands looking to take their marketing campaigns in new directions.
If you're a brand and you want to start using TikTok — or if you’ve already started but want to expand your efforts — here are 15 reasons why it’s time to get on TikTok now:
TikTok is growing rapidly
TikTok has grown faster than Instagram, Snapchat, and Facebook — and it's still growing. In fact, TikTok is one of the fastest-growing social media platforms in history.
The app has more than 100-million daily active users and 500-million monthly active users worldwide. It also boasts more than 1-billion downloads in the App Store (which makes it one of the most downloaded apps there).
And, according to eMarketer data from early 2019, TikTok usage in the UK is up by 25% since 2018.
The algorithm works differently than Instagram or Facebook
Content is ranked based on engagement (how many likes, comments, and shares it gets), and if your content is engaging, it will get more views and likes. This means that high-quality content from your brand will be seen by the most people possible.
‘High-quality content’ doesn’t just mean good-looking videos — it also means valuable content that keeps viewers coming back for more. And this isn’t just about making something quirky enough to get attention; it’s about creating something that engages with them enough for them to take action after watching your video (such as buying a product or following you on social media).
Think about what kinds of messages would resonate with your audience members on TikTok, and try making some of those ideas into videos!
It's great for user-generated content (UGC)
User-generated content (UGC) is content that’s created by your followers. It’s a great way to engage with your audience and can be used in many different ways:
For example, UGC can be used to promote your brand
Or it could be used as part of an influencer marketing campaign
Regardless of what you use UGC for, there are some key things to keep in mind when creating an effective strategy around this type of content:
Ensure content you re-share from users is still 'on brand', however...
…be open to stepping out of your comfort zone, as a creator knows their own audience, and it's possible for your brand live in the creator's brand universe comfortably
Always tag the original creator
TikTok gives you creative freedom for your brand's marketing campaigns
TikTok is a great platform for brands to engage with their audiences in a fun and informal way. With TikTok, you can create content that aligns with your brand's values and identity. This allows you to use the platform as an extension of your brand personality, creating unique experiences for your audience.
While some people may think that this freedom comes at the expense of quality control or ‘professionalism’, we believe that this is not true! When done right, TikTok can be powerful tool for companies looking to connect with their target audience.
It has a highly-engaged audience
TikTok is one of the most popular social media platforms in the world. With over 500-million users — an audience base that’s still growing rapidly — it serves a highly-engaged demographic. This means they’ll likely be engaged with your brand more than on any other platform!
It’s not just for teenagers
TikTok is not just a platform for younger audiences. In fact, it actually has a huge following among older people, all over the world.
In addition to being a great way to engage with teens and young adults, TikTok can also be used to reach out to parents, grandparents, and other family members who use social media.
It’s a great place for ideas and inspiration
By watching videos on TikTok, you can learn about the latest trends in advertising and marketing. You’ll be able to see what kinds of ads are popular among TikTok users, or if there are any new kinds of content you haven’t considered before.
If you want your brand to be more creative, researching on TikTok may help you get some fresh ideas that will improve your marketing strategy. If you want to create more engaging content for social media or other platforms, research on TikTok might inspire you to create something new and inspiring!
You don’t need a professional camera or recording equipment
You don't need a professional camera or recording equipment for TikTok!
You can use your smartphone, laptop, tablet, and even your webcam to upload videos to TikTok. If you want to go the extra mile and get some good lighting and sound quality, even the cheapest ring lights can make all the difference.
A video we shot, edited, and published for London restaurant brand Dirty Bones:
Your audience size doesn’t matter
The number of followers you have on your social media channels may be important to some brands, but it’s not an indicator of success on TikTok. You can still get a lot of engagement from your videos even if you are a small business.
Your likability and authenticity are more important than ever before.
On TikTok, people aren’t just watching your content — they’re also interacting with it! With so much user-generated content, users need something that stands out from the crowd and will make them want to watch more of your videos in order for them to stay engaged with your brand or product over time.
You don’t have to be the star of your videos
The most successful brands on TikTok are those who don’t feel like they need to be the stars of their own videos. Instead of trying to sell their products using traditional advertising techniques (like TV adverts), these brands are inviting users into the process by letting them take centre stage in the ads themselves!
You can also use real people in your videos or combine animation with live-action footage. Videos that feature both types of content can perform better than those recorded solely with one method or another because they offer something different for viewers who might get bored watching just one type over and over again every day.
There are plenty of ways to measure success on TikTok without worrying about how many followers you have
TikTok provides access to valuable data about your followers and the people who view your videos. This means that you can measure the impact of your work, even if it doesn't result in a significant number of new followers.
For example, let's say you post a video on TikTok that mentions one specific product from a brand you represent as an influencer or partner. If there are more than 20 comments with links back to that product page within 24 hours (and especially if those comments come from influential users), then it's safe to assume that people are engaging with your content — and they may be ready for more information about what you're selling!
TikTok provides access to valuable data about your followers and the people who view your videos
TikTok’s analytics give you access to valuable data about your followers and the people who view your videos. Not only can you see how many people viewed your videos, but also how many times they liked, commented, and/or shared your content.
But it's not just about knowing how many views or shares a video gets. It's also helpful if a video has low engagement because it helps you understand what could be improved upon in future content creation.
Users are encouraged to interact with brands on TikTok
TikTok is a fun platform, and it’s easy for users to interact with brands. As a brand, you can ask questions about your product or service, request new features, and get feedback on your marketing campaigns.
You can also collect user data through surveys or polls. This allows you to see how people feel about your brand — or anything else you want them to answer! You can even use this information as part of future marketing campaigns.
There is less competition on TikTok at the moment — but this won’t last forever!
TikTok has been around since the beginning of 2019, and its growth has been pretty impressive. It now has over 500-million users worldwide, which means there are plenty of people who haven’t heard of it yet!
TikTok could become an important part of your marketing strategy in future years — so if you haven’t joined yet then it wouldn’t hurt to keep tabs on what happens next!
Brands of all sizes can use TikTok successfully — even those that have never used social media before
TikTok is a super-simple app, meaning new users can start using it right away. The interface is intuitive and the learning curve is essentially nonexistent, which makes it easy for brands to pick up on what they need to know in order to be successful on the platform.
If you're already familiar with Facebook or Twitter, then you know that these platforms are heavily reliant on paid advertising in order for brands (or individuals) to reach their desired audience and grow their following. TikTok doesn’t work this way. Your content can go viral if people choose to share and engage with it themselves — and since most people want their followers’ approval before they share anything themselves anyway, this happens quite often!
This makes it perfect for smaller businesses who might not otherwise have the budget necessary for advertising elsewhere online but still want exposure throughout multiple channels without having any control over where those viewers come from initially because that's just how life goes sometimes.
There are no guarantees when trying something new, especially when starting small, so why not give yourself some extra room by utilizing all available resources?
In conclusion:
If you’re a brand, you should definitely be on TikTok.
The app is growing rapidly and will continue to do so. It has the potential to become an important part of your marketing strategy in the future — especially if you want to reach younger audiences.
And although it might seem like there’s a lot to learn before getting started, there are plenty of resources available that can help make it easy for anyone with basic knowledge of social media platforms (like Instagram or Facebook) to start posting right away.
Okay, here’s the twist
Up to this point, this entire blog was written by artificial intelligence! We asked the AI behind CopyAI, which has been a hot topic in the world of marketing in late 2022 and early 2023, to write a 15-point blog post for us about one of the things clients are asking us a lot right now: “why should my brand be on TikTok?”
Aside from some minor corrections to spelling and grammar and a couple of fact-checking edits, this whole blog has been untouched by our human hands. And it has to be said: we agree with everything CopyAI wrote about TikTok!
Don’t worry: we’re not going to start writing everything we publish and send our newsletter subscribers using artificial intelligence. And whenever we do, we’ll be completely transparent about it.
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