The Trapeze Media blog.
News, insights, and updates from the world of social media marketing, online advertising, and digital culture.
Latest Posts
TikTok Marketing
Advertising your business on TikTok, the fastest-growing social app ever.
Digital Marketing Guides
Tips and insights on social media marketing, SEO, content creation, and online ads.
All Posts
The future of TikTok: 5 ways the platform is changing
Removed music, longer-format content, and a potential photos-only app — TikTok is changing fast. Here’s what digital marketers need to know.
My TikTok video went viral — what now?
Going viral on TikTok can mean big profits and growth, but there are downsides. Here’s what really happens when your videos get big.
How to plan a TikTok shoot
Our guide to shooting TikToks: deciding the purpose of videos, identifying trends and transitions, and sourcing equipment and locations.
Should your brand be on TikTok? 15 reasons why the answer is: yes
TikTok is all about spontaneity, and that's why it's become a popular place for brands looking to take their marketing campaigns in new directions.
How to create TikTok ads: a guide to Ads Manager
Brands who aren’t posting content or running ads on TikTok could be reaching much larger audiences, so we’ve written this guide to help you get started with creating campaigns via TikTok Ads Manager.
How to set up TikTok Ads Manager: a guide
To run ads on TikTok, you’ll need a TikTok Ads Manager account. Here’s how to set one up, connect it to your brand/business account, and get started.