Facebook targeting: 272,000 individual attributes per user

Facebook’s advertising platform can target against 272,000 data points. It’s the most intelligent advertising platform ever and allows a marketer to pinpoint exactly who their audience is. Then you can deliver people within your specifications a tailored message. It’s quantifiable and scalable. It’s overwhelmingly accurate.

So, how is Facebook able to target on so many variables? A lot of it comes down to a small piece of code called a Pixel. Most websites will have a Facebook Pixel installed within the code of their website.

If you don’t have this set up, give me a call, as I can help you drive sales and learn user behaviour using this system. No pressure to work with me, but I’ll explain to you the power of the Pixel and how to install it. Call: 07989 478 792.

This Pixel tracks all behaviour on your website and reports that behaviour back to Facebook, which is then filed with a record of the specific user. There are a set of standard ‘events’ which will be reported on, like page view, items placed in basket, sale, or other specific/bespoke actions which are relevant to your own unique objectives.

The detail here is dependent on the type of site you have and how you’re looking to scale your advertising. Facebook’s algorithm will look at patterns and average responses to determine the best audiences for each advert.

You can enhance this targeting by telling Facebook additional interests your customers have or even by uploading existing customer data for Facebook to learn from.

If you’ve not tested advertising through Facebook, now’s the time to start. Give us a call and we’ll look at your objectives and some of the best strategies to achieve those using social media advertising – 07989 478 792

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