Your Paid Search Questions Answered
How a paid search agency can help your marketing strategy
Have you considered paid search to drive results for your company? If you're a marketing manager, stop scrolling! Search engines such as Google, Yahoo and Bing are used daily by millions of people searching for answers, products and services like yours. A paid search agency can help you get your brand at the forefront of those search queries leading to high-quality enquiries or traffic to your site with the intent.
What is paid search?
Paid search, or pay-per-click (PPC) advertising, is a form of online advertising where advertisers pay to display their ads on search engine results pages (SERPs) or other websites. These ads are typically showcased above or below the organic search results and are designated as "sponsored" or "ad." Advertisers bid on keywords related to their business and pay each time a user clicks on their ad. Paid search advertising is highly targeted and cost-effective since companies only pay when someone clicks on their ad. Paid search is an excellent way for businesses to drive targeted traffic to their website, generate leads, and boost sales. It is a popular choice among marketers due to its ability to deliver measurable results and return on investment (ROI).
Companies can receive valuable assistance with their paid search campaigns by partnering with a paid search agency. We can conduct comprehensive keyword research, craft compelling ad copy, develop targeted and effective bidding strategies, and closely monitor and optimise campaigns to ensure maximum return on investment. In addition, we can provide regular reports and detailed analytics to measure the success of the campaigns and make necessary adjustments. With our extensive expertise and resources, as your paid search agency, we can help you achieve your marketing goals and fully capitalise on paid search efforts.
How does paid search work?
Paid search enables brands to display their ads to potential customers searching for specific keywords or phrases on search engines like Google, Bing, or Yahoo. In this method, businesses bid on relevant keywords or phrases related to their products or services, and the search engine displays their ads at the top or bottom of the search results page when a user searches for those particular terms. The ranking of the ads is determined by the amount that the businesses bid on the keywords, as well as other factors like the ad's relevance, quality, and ad extensions. The higher the bid, the higher the ad's placement on the page.
When a user clicks on the displayed ad, they are directed to the business's website or landing page, and the company pays a fee to the search engine. This fee is known as the cost-per-click (CPC) and can vary depending on the competitiveness of the keyword or phrase.
Paid search can be a highly effective way for businesses to increase their online visibility and attract potential customers actively searching for their products or services. By targeting specific keywords and optimising their ads, companies can drive relevant traffic to their website and achieve a higher return on investment (ROI) than other advertising forms.
Why choose paid search?
Paid search is a popular choice for businesses looking to improve their online presence and attract potential customers actively searching for their products or services. By targeting specific keywords and optimising their ads, companies can drive relevant traffic to their website and achieve a higher return on investment (ROI) than other advertising forms. Paid search can be a highly effective way to increase online visibility and reach a larger audience, making it a smart choice for businesses looking to grow and expand their customer base. Below we will go through your advertising options to reach your target customers.
Search Campaigns
Google search campaigns are paid search advertising that allows businesses to display their ads on the search engine results pages (SERPs) when users search for specific keywords related to their products or services. These campaigns are designed to target users actively searching for information related to the business, making them a highly effective way to drive relevant traffic to a website and increase online visibility. By optimising their ads and targeting the right keywords, businesses can achieve a higher return on investment (ROI) and attract new customers.
Display Campaigns
Google display advertising is a type of paid search advertising that uses visual ads to appear on websites that are part of the Google Display Network. This network includes millions of websites, and businesses can use targeting options to reach audiences likely to be interested in their products or services. Overall, Google display advertising can be a powerful way to increase brand awareness, attract new customers, and drive conversions.
Shopping Campaigns
Google shopping campaigns are paid search advertising that allows businesses to promote their products directly within Google search results. These campaigns use product images, details, and pricing information to help shoppers find and purchase desired products. With Google shopping campaigns, businesses can increase their online visibility, drive traffic to their website, and ultimately boost sales.
Video Campaigns
Video campaigns on Google are a highly effective form of paid search advertising that help businesses easily reach their target audience. These campaigns utilise ads on Google's popular video platforms, such as YouTube, to promote products or services to potential customers. By targeting specific audiences based on demographics, interests, and behaviours, businesses can increase their brand awareness and drive website traffic, ultimately leading to higher sales and revenue.
APP Campaigns
Google in-app campaigns are paid search advertising that allows businesses to promote their products or services within mobile apps on the Google Play Store. By utilising a variety of ad formats, companies can reach their target audience while using their favourite apps. This type of advertising is highly effective because it allows businesses to get users who are already engaged with their mobile devices, increasing the likelihood of conversions and sales.
Performance Max Campaigns
Google Performance Max campaigns are paid search advertising that helps businesses maximise their campaign performance by placing ads across multiple Google networks, including YouTube, Google Search, and Google Display. These campaigns utilise machine learning to optimise ad placements and target the right audience, resulting in improved performance and increased conversions. With Google Performance Max campaigns, businesses can reach a wider audience and drive more traffic to their website or app.
Performance Max Campaigns for Shop Goals (formerly Local Store Campaigns)
Performance Max campaigns for store goals aim to maximize your in-store value and conversions (using store visits, store sales, call clicks, or direction clicks) and promote your locations across Google properties and networks. Performance Max campaigns for store goals also use radius targeting for the Business Profile and affiliate local assets (ALA) locations. These campaigns are designed to help businesses provide their potential customers the information they need to decide when and how to visit their shops and help to connect online advertising to your shop front. You can promote your shops on Google Search Network, Google Display Network, Google Maps, Gmail, and YouTube.
Why choose a paid search agency?
There are several reasons why a business should choose to work with a paid search agency. We have extensive experience and expertise in managing online advertising campaigns. We can help companies to navigate the complex world of paid search and ensure that their movements are optimised for maximum performance. Additionally, partnering with us as your paid search agency can free up valuable time and resources for your business, allowing you to focus on other essential aspects of your marketing.
Contact us for a consultation today. You may also be interested in reading Hiring a social media agency vs a inhouse employee.
