The Trapeze Media blog.

News, insights, and updates from the world of social media marketing, online advertising, and digital culture.

Latest Posts

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How businesses can boost sales with the 2025 Google Ads updates

Discover how the 2025 Google Ads updates (ads in AI search overviews, immersive shopping formats, and more) are reshaping digital marketing, and how your brand can benefit.

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Brand ads get green light in ‘less healthy food’ ad ban update

Updates from the UK Government clarify ‘pure brand advertising’ will be allowed under new ‘less healthy food’ ad restrictions, which now come into force in January 2026.

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How the UK’s ‘less healthy food or drink’ ad ban will affect digital marketing

UK hospitality and retail businesses should prepare for new rules on marketing HFSS (high fat, sugar, salt) products.

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Can I still advertise my brand if it sells HFSS products?

Can you still run brand ads if your products are HFSS? Here’s what the UK laws say about ‘pure brand advertising’, and what to watch out for.

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TikTok Marketing

Advertising your business on TikTok, the fastest-growing social app ever.

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The future of TikTok: 5 ways the platform is changing

Removed music, longer-format content, and a potential photos-only app — TikTok is changing fast. Here’s what digital marketers need to know.

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My TikTok video went viral — what now?

Going viral on TikTok can mean big profits and growth, but there are downsides. Here’s what really happens when your videos get big.

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How to plan a TikTok shoot

Our guide to shooting TikToks: deciding the purpose of videos, identifying trends and transitions, and sourcing equipment and locations.

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Should your brand be on TikTok? 15 reasons why the answer is: yes

TikTok is all about spontaneity, and that's why it's become a popular place for brands looking to take their marketing campaigns in new directions.

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How to create TikTok ads: a guide to Ads Manager

Brands who aren’t posting content or running ads on TikTok could be reaching much larger audiences, so we’ve written this guide to help you get started with creating campaigns via TikTok Ads Manager.

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How to set up TikTok Ads Manager: a guide

To run ads on TikTok, you’ll need a TikTok Ads Manager account. Here’s how to set one up, connect it to your brand/business account, and get started.

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Digital Marketing Guides

Tips and insights on social media marketing, SEO, content creation, and online ads.

Featured

Navigating challenging conversations: customer service on social media

Community management on social media can feel like a maze. Here are some tips on how to turn challenging conversations into digital marketing gold.

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20 questions to ask your developer about SEO

20 SEO topics to discuss with your developer or agency to make sure you get the most long-term benefits out of your new website.

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What is omnichannel marketing? Examples, strategies, and a how-to guide

Omnichannel marketing seamlessly ties together all of a brand’s customer touchpoints, bridging gaps in acquisition and conversion models. Read our guide on building your omnichannel strategy.

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