How Coppa Club Used Google Ads to Drive Restaurant Visits and Bookings

Coppa Club Google Ads campaign on mobile

increase in table bookings through Google Ads

1:1

ROAS (average £13 made for every £1 spent)

average lower CPA (cost per clicks to book)

Coppa Club — part of the Various Eateries group — approached us to drive footfall and bookings using Google Ads.

Increasing Venue Visits for Coppa Club

Venue Visits

Cost-Per-Acquisition

+0%

venue visits

-0%

cost-per-visit

+0%

revenue from venue visits

Full-Funnel Conversion Tracking

Before any campaign runs, we audit and build out conversion tracking end-to-end — so every pound of ad spend is accountable.

This enables us to create reports which provide reliable stats on ad spend ROI.

Feeding this data back to Google makes our retargeting campaigns far more effective.

Customer journey tracking from Google Ads to booking

Testimonial

“We provided a challenging brief: reduce overall ad spend, lower our CPA, and increase tracked visits and confirmed bookings.

“The team at Trapeze not only managed this but were able to find new and innovative ways for us to track our results end-to-end, and present findings in a way that the wider VEL team could understand and buy into.

“Working with Ash and Dani on this project has been great and I'd recommend Trapeze Media to anyone that's looking to improve their paid ads performance.”

— Steve Roberts, Digital Marketing Director at Coppa Club