Your YouTube Ads Agency
You used to spend thirty grand on a spot at 11pm after Coronation Street, with no real idea who saw it. YouTube reaches 94% of UK adults, and you choose who to target and what to spend. Now you just need the agency who’ll get you the best results.
We plan, produce and run YouTube advertising for brands across numerous verticals, including restaurant groups, multi-site operators and private medical, alongside our Google Ads and paid social work. Beyond just plays, we look at what the campaign actually moved: brand searches for you over time, in the areas you targeted, and modelled uplift on sales. Correlation we can show you — not causation we'll pretend to.
The attribution gap, and how we close it
Someone sees a video ad on a Tuesday, doesn't click, and books a table a fortnight later after searching your brand name. Analytics records that as brand or direct traffic, and YouTube gets no credit. Here's how we bridge that gap:
We Measure The Lift
Brand search volume, direct traffic and bookings tracked against campaign flight dates, so we can show correlation and be straight about what it does and doesn't prove.
Tracking That Survives The Gap
Booking links per site and per campaign, codes that exist nowhere else, and source captured at the point of booking.
Feeding The Rest Of The Funnel
Video view campaigns build audiences that get retargeted through search and paid social, where attribution is cleaner. YouTube's job is to make the later click cheaper.
The formats, and when each earns its place
Skippable In-Stream
Plays before or during another video, skippable after five seconds. The workhorse format, where the first five seconds do all the work.
Plays before or during another video, skippable after five seconds. The workhorse format, where the first five seconds do all the work.
Once the ad's live, we watch how each audience holds through the video: where they drop off, what in the cut lost them, etc. And we’ll build that into the following round. It won't land every time, nothing does, but each version knows more than the last. And if you'd rather not run the shoot, we'll handle that too
Paris Baguette
Brand searches, moved by video
When we ran YouTube video ads for Paris Baguette in Canary Wharf, searches for the brand in the area climbed 83% against the pre-campaign baseline. Organic and paid, not just the clicks we'd put money behind.
Recent work
YO!
Multi-site restaurant: influencer-led YouTube launch
Diversity member and street dancer Perri Kiely partnered with YO! to mark the Furi Furi launch at Bluewater, supported by search and YouTube activity.
The Cube
Experiential venue: concept film production
We project managed and produced three concept videos for The Cube, welcoming influencers onto the shoot to amplify the reach of the finished films.
Paris Baguette
LHF-compliant restaurant creative
With Less Healthy Food rules restricting product-led advertising, we built occasion-led creative that implied indulgence while staying fully compliant.
We provided a challenging brief: reduce overall ad spend, lower our CPA, and increase tracked visits and confirmed bookings. The team at Trapeze not only managed this but were able to find new and innovative ways for us to track our results end to end and present findings in a way that the wider VEL team could understand and buy into.
Frequently Asked Questions
Ready to get your video where the attention is?
Tell us what the campaign needs to achieve commercially and we'll tell you whether YouTube is the right place to spend.