How much do I need to spend on Google Ads?

We recommend a minimum of £1,000/month in ad spend to gather meaningful data. For competitive hospitality markets in London, £2,000–5,000/month is more typical. We're transparent about what budget levels can realistically achieve.

Do you manage the creative as well as the media buying?

Yes — ad copy, display creative, and landing page recommendations are all included. We don't just buy media; we make sure the ads themselves are worth clicking.

Can you run ads across multiple locations?

Yes, multi-location campaigns are a core strength. We build scalable campaign structures that maintain brand consistency while targeting each location's local audience.

Do you handle LHF ad restrictions for food brands?

Yes. We stay current with UK Less Healthy Food advertising regulations and structure campaigns to remain compliant — particularly important for restaurant and QSR brands advertising to broad audiences.

What platforms do you advertise on?

Primarily Google Search, Performance Max, and Display. We also run Google Shopping for e-commerce clients and YouTube pre-roll where relevant.

How long before I see results?

Search campaigns can drive traffic from day one. Meaningful optimisation data typically emerges after 4–6 weeks. Performance Max campaigns generally need 6–8 weeks to exit the learning phase.

GOOGLE ADS THAT FILL VENUES, DRIVE LEADS, AND GROW YOUR BUSINESS

We design and run PPC campaigns which drive high-intent traffic, convert sales, and generates leads, across Google Search, Display, Performance Max, and beyond.

Schedule a Call View Case Studies

Our paid search campaigns are built to scale, from modest starting points to multi-million pound ad spends. We pair intelligent targeting and engaging storytelling with industry expertise and meaningful reporting. As a hyperlocal marketing agency, we're known for delivering Performance Max campaigns with incredible ROI.

Before running ads, let's sort your tracking

Most agencies start campaigns before tracking is right. We don't. Before any paid campaign goes live, we audit your analytics, configure pixel and tag events, and validate every conversion path — from click to booking. Two of our current clients came to us with zero confidence in their reporting. We rebuilt their measurement infrastructure from scratch.

Google Ads · Case Study

YO!

When YO! launched the Furi Furi Chicken — one of the most significant menu shake-ups in the brand's history — they needed more than great social content. They needed Google Ads that could reach high-intent audiences at scale and convert curiosity into visits.

We ran strategic Search and YouTube campaigns alongside the social-first launch, targeting audiences near YO! locations and capturing demand generated by influencer Perri Kiely's viral Bluewater activation.

Read the Full Case Study →

0K+Views in week one

0%Increase · Restaurant bookings

0%Uplift · Click & collect orders

I love working with Trapeze Media. They're strategic, highly-responsive, and bring creative direction to our campaigns. They have become an extended part of the team — a business growth partner that has helped us achieve an incremental ROI through managing our paid ads campaigns.

— Hayan Hwang, Senior Growth & Digital Marketing Manager, YO!Book a Meeting

Google Ads · Case Study

Driving Restaurant Visits and Bookings for Coppa Club

Restaurant group Various Eateries — who count Coppa Club, Noci, and Tavolino among their 13 venues — approached us to increase footfall and bookings using Google Ads. These results are across 13 Coppa Club sites in England and Wales.

0%Increase · Table bookings

0:1ROAS · £13 per £1 spent

0%Lower CPA · Cost per click

Read the Full Case Study →

We provided a challenging brief: reduce overall ad spend, lower our CPA, and increase tracked visits and confirmed bookings. The team at Trapeze not only managed this but were able to find new and innovative ways for us to track our results end-to-end, and present findings in a way that the wider VEL team could understand and buy into.

— Steve Roberts, Digital Marketing Director, Various EateriesBook a Meeting

Our Paid Search Services

Precisely-Picked Keywords

Your search ads targeted towards high-intent, traffic-driving keywords to maximise ROAS.

Smart, Strategic Ad Bidding

We optimise PPC bids for the best ROI, balancing cost-per-click with acquisition value.

Landing Page Optimisation

Our designers can help build high-converting landing pages for PPC campaigns.

Reporting & Refining Ad Performance

We monitor, report on, and fine-tune ads, strengthening campaigns and sharing insights on performance.

Specialising In...

Search Campaigns

Precisely-picked keywords targeting high-intent queries — people ready to book, visit, or buy.

Performance Max

AI-powered campaigns across all Google inventory: Search, Display, YouTube, Maps, and Gmail.

Hyperlocal Targeting

Geo-targeted campaigns reaching audiences within a specific radius of your venue or location.

Conversion Tracking

Full attribution from click to booking. We track calls, form fills, reservations, and transactions.

Ad Creative & Copy

In-house copywriters and designers produce ads that convert — not just ads that appear.

LHF Ad Compliance

For food and drink brands, we navigate Less Healthy Food ad restrictions to keep campaigns running legally.

YouTube Advertising

Pre-roll, bumper, and skippable ads on YouTube — the world's second-largest search engine. We produce or adapt creative, set up targeting, and measure view-through and click performance.

Industries We Serve

Restaurants & QSRHotels & AccommodationBars, Clubs & NightlifeEvents & FestivalsPrivate Medical & AestheticsD2C & E-commerce

Frequently Asked Questions

Ready to Make Your Ad Budget Work Harder?

Whether you're new to paid search or looking to get more from an existing agency relationship, let's start with a no-obligation discovery call.