Turning a Limited-Time Product Into a Permanent Fixture
We launched YO!'s Furi Furi Chicken with a TikTok-led campaign that drove sales, footfall, and Click & Collect.
Successes
YO! asked us to introduce a playful new product: the Furi Furi Chicken, with a campaign as bold as its flavour.
The challenge: make audiences think of YO! for something other than sushi by highlighting the great street food offering on the menu.
With smart hyperlocal targeting and slick videos shot with rigging tricks and edited with neon aesthetics to match YO!'s Tokyo nightlife vibe, we turned Furi Furi Chicken (and other campaigns) into captivating brand moments.
We supported the social-first campaign with strategic Google Ads across search and YouTube, increasing awareness and driving conversions.
Diversity member, street dancer, and radio presenter Perri Kiely, partnered with YO! to mark the Furi Furi launch at Bluewater. Bringing his signature breakdancing moves to the conveyor belt and sharing the collab with his audience on social.
The partnership landed press coverage and helped cement Furi Furi Chicken as one of YO!'s biggest menu shake-ups in the brand's history.
Testimonial
“I love working with Trapeze Media. They're strategic, highly-responsive, and bring creative direction to our campaigns. They're not just an agency we work with — they have become an extended part of the team as well as a business growth partner that has helped us achieve an incremental ROI through managing our paid ads campaigns.”— Hayan Hwang, Senior Growth & Digital Marketing Manager at YO!
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