Google Ads
PPC that drives high-intent traffic, converts sales, and generates leads, on Google, YouTube, and beyond.
Google Ads help you reach customers (old and new!) in a highly-targeted, data-driven, measurable way.
We run campaigns at all scales, from small budgets up to multi-million pound ad spends.
Our PPC strategies pair intelligent targeting and engaging storytelling with industry expertise and meaningful reporting.
WHO WE’VE WORKED WITH:
Hyperlocal PPC strategies
As well as campaigns which target wide areas, we run tightly-focused hyperlocal Google Ads which reach the right people in specific locations, for local businesses and online shops.
Precisely-picked Keywords
Your search ads will be targeted towards high-intent, traffic-driving keywords, to maximise ROAS.
Smart, Strategic ad Bidding
We optimise PPC bids for the best ROI, balancing cost-per-click with acquisition value.
Landing Page Optimisation
Our designers and developers can help build high-converting landing pages for PPC campaigns.
Reporting & refining ad performance
We monitor, report on, and fine-tune ads, strengthening campaigns and sharing insights on performance.
Case Study: Google Ads for Various Eateries
Restaurant group Various Eateries, who count Coppa Club, Noci, and Tavolino among their brands, approached Trapeze Media with the goal of increasing the number of reservations for all their venues using Google Ads.
These paid search stats show results across 13 Coppa Club sites in England and Wales.
85% increase in table bookings through Google Ads
13:1 ROAS (average £13 made for every £1 spent)
Average 68% lower CPA (cost per clicks to book)
What the client said about our work:
“We provided a challenging brief: reduce overall ad spend, lower our CPA, and increase tracked visits and confirmed bookings.
“The team at Trapeze not only managed this but were able to find new and innovative ways for us to track our results end-to-end, and present findings in a way that the wider VEL team could understand and buy into.
“Working with Ash and Dani on this project has been great and I’d recommend Trapeze Media to anyone that’s looking to improve their paid ads performance.”
— Steve Roberts, Digital Marketing Director at Various Eateries
With Google Shopping ads, we’ll get your products seen by high-intent searchers.
Before boosting venue visits and online bookings for restaurant brand Dirty Bones, in 2020 — when the world shut down — we had them ranking #1 for at-home burger kits.
Their marketing director said our retail ecommerce campaigns were “on-point, consistently creative, and fun, bringing joy and good engagement to an otherwise difficult period.”
As a hyperlocal marketing agency, we’re known for delivering Performance Max campaigns with incredible ROI, like 13:1 return on ad spend for Coppa Club.
We meet customers wherever they’re searching, serving strategically-placed cross-channel ads via all of Google’s platforms, including Maps — great for geofenced PPC.
By targeting (and retargeting) new audiences with Demand Gen ads, we’ll grow your sales, customer base, and online presence.
Our top-of-funnel strategies are informed by 10+ years working with global brands, franchises, and scale-ups in the hospitality, retail, healthcare, and events industries.
And, our in-house agency team of creatives and copywriters are adept at bringing your brand story to life in a memorable way.
