Paid ads and email marketing for The Indytute
Increasing sales of experiences, workshops, and home kits through email newsletters and a video-driven paid ads strategy
Paid Ads
We had been managing The Indytute’s paid ads strategy for half a year when the COVID-19 lockdown struck. With March through May being crucial months for The Indytute’s sales of real-world workshops, we adjusted our ad strategy to promote bookings for online socials and classes, and a new range of Home Kits that were perfect for self-isolation. This agile refocus contributed significantly to The Indytute’s bottom line during a challenging and pivotal time.
42% increase in store sessions
from paid social media advertising campaigns
296% increase in sales
from social media ads during COVID-19 lockdown
60% of buyers saw our ads
3 out of 5 purchases were influenced by our ads
Book a free 30-minute call with us
Let’s discuss your business needs and how we can help.
Email Marketing
We’ve been writing, designing, and sending out weekly emails for Indytute since October 2019, sharing their experiences and workshops with an audience of thousands. By testing different visual layouts, tones of voice, and prioritisation of content above and below ‘the fold’, we’ve turned our email campaigns into an indispensable asset in Indytute’s online marketing toolkit.
3.5% of annual turnover generated via email marketing
The Indytute reported that our email campaigns were the source of 3.5% of their annual revenue for one year.
TESTIMONIAL: THE INDYTUTE
“The Indytute have been working with Trapeze Media for over a year, and Kitty and the team have gone above and beyond expectations, with turnover doubling in that time (pre-Covid). They really care about my business and have a thoughtful, all-round approach. Mindful of budgets with excellent reporting, Trapeze Media have been a team I can trust to build my business and talk to my audience.”
— Calypso Rose, Founder of The Indytute
