TikTok is all about spontaneity, and that's why it's become a popular place for brands looking to take their marketing campaigns in new directions.

2022 has been another year of twists and turns for the digital marketing and hospitality industries. We look back at the past 12 months, and ahead to what’s next in 2023.

Brands who aren’t posting content or running ads on TikTok could be reaching much larger audiences, so we’ve written this guide to help you get started with creating campaigns via TikTok Ads Manager.

Community management on social media can feel like a maze. Here are some tips on how to turn challenging conversations into digital marketing gold.

20 SEO topics to discuss with your developer or agency to make sure you get the most long-term benefits out of your new website.

In June 2016, I started Trapeze Media. Six years later, we're going stronger than ever. Here’s a glance at the highs and lows, mistakes and wins of our digital marketing agency.

We’ve simplified everything you should know about the status of Google Analytics in Europe, with some drama between Google and the EU to take the edge off of the story.

Instagram have reintroduced a chronological feed option. Users can now choose to view recent posts first, not just what the algorithm chooses. Here’s what this means for marketers.

Omnichannel marketing seamlessly ties together all of a brand’s customer touchpoints, bridging gaps in acquisition and conversion models. Read our guide on building your omnichannel strategy.

To run ads on TikTok, you’ll need a TikTok Ads Manager account. Here’s how to set one up, connect it to your brand/business account, and get started.

We’ve written up 10 of our clearest and most confident expectations for where social media advertising is headed in 2022. These are the trends shaping our next steps.

How do you tell trolls from real disgruntled customers? What should you say to trolls? Is it okay to block them? Find out in our guide to dealing with trolls on client social accounts.

With the release of macOS Monterey, iOS 15, and iPadOS 15, Apple killed email trackers. Here’s what that means for marketers, and why there’s a silver lining.

Tips on escaping slow sales periods — maybe forever — and how to make the most of tentpole times of the year like Christmas.

A sales funnel is the journey your customers take to buy your products or services. The ‘funnel’ is a fun analogy, but we’ve drawn up something a little more on-brand: a high-flying conversions trapeze!

Writing better reviews is a great way to support your favourite restaurants and venues after the tough year the hospitality industry has had. Here’s how.