The Trapeze Media blog.

News, insights, and updates from the world of social media marketing, online advertising, and digital culture.

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Intelligent Marketing That Will Keep Your Investors Happy
Intelligent Marketing That Will Keep Your Investors Happy
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Bluesky, and the decline of Twitter (‘X’): what marketers should know
Bluesky, and the decline of Twitter (‘X’): what marketers should know

Bluesky, a social network dubbed a ‘Twitter replacement’, is growing fast. What does this mean for the future of the social internet and digital marketing?

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Why is Meta rejecting your ads? Reasons and fixes
Why is Meta rejecting your ads? Reasons and fixes
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Google no longer abandoning third-party cookies (what marketers need to know)
Google no longer abandoning third-party cookies (what marketers need to know)

Everything users and digital advertisers need to know about Google’s decision to keep third-party cookies running.

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TikTok Marketing

Advertising your business on TikTok, the fastest-growing social app ever.

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The future of TikTok: 5 ways the platform is changing
The future of TikTok: 5 ways the platform is changing

Removed music, longer-format content, and a potential photos-only app — TikTok is changing fast. Here’s what digital marketers need to know.

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My TikTok video went viral — what now?
My TikTok video went viral — what now?

Going viral on TikTok can mean big profits and growth, but there are downsides. Here’s what really happens when your videos get big.

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How to plan a TikTok shoot
How to plan a TikTok shoot

Our guide to shooting TikToks: deciding the purpose of videos, identifying trends and transitions, and sourcing equipment and locations.

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Should your brand be on TikTok? 15 reasons why the answer is: yes
Should your brand be on TikTok? 15 reasons why the answer is: yes

TikTok is all about spontaneity, and that's why it's become a popular place for brands looking to take their marketing campaigns in new directions.

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How to create TikTok ads: a guide to Ads Manager
How to create TikTok ads: a guide to Ads Manager

Brands who aren’t posting content or running ads on TikTok could be reaching much larger audiences, so we’ve written this guide to help you get started with creating campaigns via TikTok Ads Manager.

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How to set up TikTok Ads Manager: a guide
How to set up TikTok Ads Manager: a guide

To run ads on TikTok, you’ll need a TikTok Ads Manager account. Here’s how to set one up, connect it to your brand/business account, and get started.

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Digital Marketing Guides

Tips and insights on social media marketing, SEO, content creation, and online ads.

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Navigating challenging conversations: customer service on social media
Navigating challenging conversations: customer service on social media

Community management on social media can feel like a maze. Here are some tips on how to turn challenging conversations into digital marketing gold.

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20 questions to ask your developer about SEO
20 questions to ask your developer about SEO

20 SEO topics to discuss with your developer or agency to make sure you get the most long-term benefits out of your new website.

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What is omnichannel marketing? Examples, strategies, and a how-to guide
What is omnichannel marketing? Examples, strategies, and a how-to guide

Omnichannel marketing seamlessly ties together all of a brand’s customer touchpoints, bridging gaps in acquisition and conversion models. Read our guide on building your omnichannel strategy.

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Content atomization: how it saves time, costs less, and lasts longer
Content atomization: how it saves time, costs less, and lasts longer

What is content atomisation, and how does it save you time when developing creative assets and content marketing strategies?

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