The Trapeze Media blog.
News, insights, and updates from the world of social media marketing, online advertising, and digital culture.
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Advertising your business on TikTok, the fastest-growing social app ever.
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Tips and insights on social media marketing, SEO, content creation, and online ads.
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10 ways augmented reality is changing the world
Try before you buy. The restaurant experience at home. Revolutionising the way people interact with brands. Here are 10 ways augmented reality is changing the world.
Deliveries, home kits, and reopening restaurants
Is it still worth investing in your ‘at home dining experience’ now we have our ‘reopening roadmap’ from Boris? Yes. 100% yes. Here’s how to make that happen.
Food delivery: nobody’s winning
Trapeze Media director Kitty Newman has been speaking with restaurants, delivery providers, and delivery software developers, and investigating the financials of the delivery industry. It looks like this model isn’t benefiting many — even the big boys. Here are her thoughts on what this means for the sector.
iOS 14 vs. Facebook: Apple’s impact on paid ads, explained
Facebook and Apple are feuding over tighter privacy controls introduced in iOS 14. Here’s how it’s impacting paid advertisers and digital marketers.
A beginner’s guide to marketing terms
Starting out can feel like wading through a minefield of new acronyms and concepts. Let’s help get you up to speed a little, you’ll have colleagues asking you for explanations in no time!
Content atomization: how it saves time, costs less, and lasts longer
What is content atomisation, and how does it save you time when developing creative assets and content marketing strategies?
The Great Hospitality Disruption of 2020
It’s a bloody tough year to be in any kind of catering business. Just when you thought it was safe to go back in the water, UK restaurateurs are now faced with coming out of another lock down into even more restrictive tier levels, with all the associated staffing stresses, rent pressures and stock wastage that goes with it.
Can we decentralise the delivery market, and do we even want to?
I am a digital marketer that specialises in working with the hospitality sector.
My ethos, generally speaking is, don’t discount, hold your worth, sell on service and quality, brand and experience, not price.
The Big Christmas Adverts: Judged.
Trapeze Media team member Sarah casts a weary and cynical eye over some of this year’s festive advert offerings.
[Please be warned that Sarah is self described intersectional feminist killjoy.]
How to run online competitions in the hospitality sector
Scrolling through social media on any given day, it’s highly likely that you will see some sort of giveaway or competition. They are one of the simplest methods to drive increased social media engagement or lead generation, and we can show you how to run these whilst staying within competition guidelines.
How to use Instagram Stories to reach local audiences
If there were a tool you could use to get your product or service in front of the right people without spending a dime, you’d love it, right? Instagram Stories is that tool! Find out how to use it to reach local audiences.
Making social media graphics for your restaurant using Canva
Canva helps restaurants and hospitality venues to create food menus, Instagram Stories, and promo graphics using eye-catching templates and free icons and photos. Here’s an introduction!
My ‘Eat Out To Help Out’ Challenge: Brighton & Hove + Which venues are carrying on in September
I’m eating out every Monday, Tuesday, and Wednesday in August. Here are my street food, healthy choice, and fine dining recommendations for Brighton.
6 ways to talk to your audience during a crisis
Here are our six tips on how to write engaging and appropriate content when the general public is facing financial, economic, or emotional difficulties.
Facebook targeting: 272,000 individual attributes per user
Facebook’s advertising platform can target against 272,000 data points. It’s the most intelligent advertising platform ever and allows a marketer to pinpoint exactly who their audience is.