The Trapeze Media blog.

News, insights, and updates from the world of social media marketing, online advertising, and digital culture.

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Advertising your business on TikTok, the fastest-growing social app ever.

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Kitty Newman Kitty Newman

Food delivery: nobody’s winning

Trapeze Media director Kitty Newman has been speaking with restaurants, delivery providers, and delivery software developers, and investigating the financials of the delivery industry. It looks like this model isn’t benefiting many — even the big boys. Here are her thoughts on what this means for the sector.

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Sarah Spenser Sarah Spenser

A beginner’s guide to marketing terms

Starting out can feel like wading through a minefield of new acronyms and concepts. Let’s help get you up to speed a little, you’ll have colleagues asking you for explanations in no time!

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Sarah Spenser Sarah Spenser

The Great Hospitality Disruption of 2020

It’s a bloody tough year to be in any kind of catering business. Just when you thought it was safe to go back in the water, UK restaurateurs are now faced with coming out of another lock down into even more restrictive tier levels, with all the associated staffing stresses, rent pressures and stock wastage that goes with it.

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Sarah Spenser Sarah Spenser

The Big Christmas Adverts: Judged.

Trapeze Media team member Sarah casts a weary and cynical eye over some of this year’s festive advert offerings.

[Please be warned that Sarah is self described intersectional feminist killjoy.]

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Sarah Spenser Sarah Spenser

How to run online competitions in the hospitality sector

Scrolling through social media on any given day, it’s highly likely that you will see some sort of giveaway or competition. They are one of the simplest methods to drive increased social media engagement or lead generation, and we can show you how to run these whilst staying within competition guidelines.

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Guest User Guest User

How to use Instagram Stories to reach local audiences

If there were a tool you could use to get your product or service in front of the right people without spending a dime, you’d love it, right? Instagram Stories is that tool! Find out how to use it to reach local audiences.

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