The Trapeze Media blog.

News, insights, and updates from the world of social media marketing, online advertising, and digital culture.

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6 ways to grow on Instagram in 2024 (according to Instagram)
6 ways to grow on Instagram in 2024 (according to Instagram)

In April 2024, an influencer talked to Instagram directly about how to get exposure and improve engagement. Here’s what we learned.

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Google Consent Mode V2, explained: its benefits, and how to set it up
Google Consent Mode V2, explained: its benefits, and how to set it up

How Google Consent Mode works, the benefits of the V2 framework, and how to implement it on your website.

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The future of TikTok: 5 ways the platform is changing
The future of TikTok: 5 ways the platform is changing

Removed music, longer-format content, and a potential photos-only app — TikTok is changing fast. Here’s what digital marketers need to know.

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Speaking at Better Hospitality Conference 2024: three things I learned
Speaking at Better Hospitality Conference 2024: three things I learned

I had the opportunity to speak at Better Hospitality Conference 2024. Here are three things I learned at the event.

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TikTok Marketing

Advertising your business on TikTok, the fastest-growing social app ever.

Featured
The future of TikTok: 5 ways the platform is changing
The future of TikTok: 5 ways the platform is changing

Removed music, longer-format content, and a potential photos-only app — TikTok is changing fast. Here’s what digital marketers need to know.

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My TikTok video went viral — what now?
My TikTok video went viral — what now?

Going viral on TikTok can mean big profits and growth, but there are downsides. Here’s what really happens when your videos get big.

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How to plan a TikTok shoot
How to plan a TikTok shoot

Our guide to shooting TikToks: deciding the purpose of videos, identifying trends and transitions, and sourcing equipment and locations.

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Should your brand be on TikTok? 15 reasons why the answer is: yes
Should your brand be on TikTok? 15 reasons why the answer is: yes

TikTok is all about spontaneity, and that's why it's become a popular place for brands looking to take their marketing campaigns in new directions.

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Digital Marketing Guides

Tips and insights on social media marketing, SEO, content creation, and online ads.

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Navigating challenging conversations: customer service on social media
Navigating challenging conversations: customer service on social media

Community management on social media can feel like a maze. Here are some tips on how to turn challenging conversations into digital marketing gold.

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20 questions to ask your developer about SEO
20 questions to ask your developer about SEO

20 SEO topics to discuss with your developer or agency to make sure you get the most long-term benefits out of your new website.

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What is omnichannel marketing? Examples, strategies, and a how-to guide
What is omnichannel marketing? Examples, strategies, and a how-to guide

Omnichannel marketing seamlessly ties together all of a brand’s customer touchpoints, bridging gaps in acquisition and conversion models. Read our guide on building your omnichannel strategy.

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Content atomization: how it saves time, costs less, and lasts longer
Content atomization: how it saves time, costs less, and lasts longer

What is content atomisation, and how does it save you time when developing creative assets and content marketing strategies?

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