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Alcohol may be included in ‘less healthy food’ ad restrictions
UK ministers may extend junk food ad restrictions to alcohol, according to a leaked NHS 10-Year Plan draft. Industry bodies warn of economic fallout and regulatory overreach.
Brand ads get green light in ‘less healthy food’ ad ban update
Updates from the UK Government clarify ‘pure brand advertising’ will be allowed under new ‘less healthy food’ ad restrictions, which now come into force in January 2026.
How the UK’s ‘less healthy food or drink’ ad ban will affect digital marketing
UK hospitality and retail businesses should prepare for new rules on marketing HFSS (high fat, sugar, salt) products.
Can I still advertise my brand if it sells HFSS products?
Can you still run brand ads if your products are HFSS? Here’s what the UK laws say about ‘pure brand advertising’, and what to watch out for.
Where you can (and can’t) advertise less healthy foods in 2025
Find out where HFSS food ads will be banned from October 2025 — including Google, social media, and delivery apps — and what’s still allowed.
What counts as ‘less healthy' under the UK HFSS ad ban?
Here’s how the UK defines ‘less healthy’ food under HFSS rules, what products are affected, and how to prepare for the October 2025 ad ban.