The Trapeze Media blog.

News, insights, and updates from the world of social media marketing, online advertising, and digital culture.

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Why content marketing fails for many businesses (and how to fix it)
Why content marketing fails for many businesses (and how to fix it)

Content marketing can be an incredibly profitable digital ad strategy. So why do so many businesses struggle to make it work, and what’s the solution?

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Google vs. TikTok: The Changing Face of SEO
Google vs. TikTok: The Changing Face of SEO

Traditional SEO has changed, and TikTok has become a serious search tool. Here, we explain what this means for your brand.

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TikTok Ads size guide: sizes and specs for 2025
TikTok Ads size guide: sizes and specs for 2025

Here, we break down the different kinds of TikTok ads, their lengths, their aspect ratios, and other important details you need to know.

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Hiring a social media agency vs. an in-house employee
Hiring a social media agency vs. an in-house employee

Should a well-established agency take the reins of your digital marketing, or is building an in-house team better?

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TikTok Marketing

Advertising your business on TikTok, the fastest-growing social app ever.

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The future of TikTok: 5 ways the platform is changing
The future of TikTok: 5 ways the platform is changing

Removed music, longer-format content, and a potential photos-only app — TikTok is changing fast. Here’s what digital marketers need to know.

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My TikTok video went viral — what now?
My TikTok video went viral — what now?

Going viral on TikTok can mean big profits and growth, but there are downsides. Here’s what really happens when your videos get big.

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How to plan a TikTok shoot
How to plan a TikTok shoot

Our guide to shooting TikToks: deciding the purpose of videos, identifying trends and transitions, and sourcing equipment and locations.

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Should your brand be on TikTok? 15 reasons why the answer is: yes
Should your brand be on TikTok? 15 reasons why the answer is: yes

TikTok is all about spontaneity, and that's why it's become a popular place for brands looking to take their marketing campaigns in new directions.

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How to create TikTok ads: a guide to Ads Manager
How to create TikTok ads: a guide to Ads Manager

Brands who aren’t posting content or running ads on TikTok could be reaching much larger audiences, so we’ve written this guide to help you get started with creating campaigns via TikTok Ads Manager.

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How to set up TikTok Ads Manager: a guide
How to set up TikTok Ads Manager: a guide

To run ads on TikTok, you’ll need a TikTok Ads Manager account. Here’s how to set one up, connect it to your brand/business account, and get started.

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Digital Marketing Guides

Tips and insights on social media marketing, SEO, content creation, and online ads.

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Navigating challenging conversations: customer service on social media
Navigating challenging conversations: customer service on social media

Community management on social media can feel like a maze. Here are some tips on how to turn challenging conversations into digital marketing gold.

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20 questions to ask your developer about SEO
20 questions to ask your developer about SEO

20 SEO topics to discuss with your developer or agency to make sure you get the most long-term benefits out of your new website.

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What is omnichannel marketing? Examples, strategies, and a how-to guide
What is omnichannel marketing? Examples, strategies, and a how-to guide

Omnichannel marketing seamlessly ties together all of a brand’s customer touchpoints, bridging gaps in acquisition and conversion models. Read our guide on building your omnichannel strategy.

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Content atomization: how it saves time, costs less, and lasts longer
Content atomization: how it saves time, costs less, and lasts longer

What is content atomisation, and how does it save you time when developing creative assets and content marketing strategies?

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