The Trapeze Media blog.
News, insights, and updates from the world of social media marketing, online advertising, and digital culture.
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TikTok Marketing
Advertising your business on TikTok, the fastest-growing social app ever.
Digital Marketing Guides
Tips and insights on social media marketing, SEO, content creation, and online ads.
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Take better pictures with your smart phone!
Send this article to someone who needs to take better phone pictures but doesn’t know how to start!
Your Paid Search Questions Answered
Have you considered paid search to drive results for your company? If you're a marketing manager, stop scrolling!
Creating content that's mindful of diversity, equity, and inclusion
DEI is something everyone should be thinking about, including content creators and social media managers. Here are some ideas to help get you going.
Benefits of creating a lead generation campaign on Meta ads
Meta ads lead generation campaigns can help your business — and here’s how.
TikTok for Business: how to market your brand on TikTok
Budgets, objectives, influencers, time of day to post — we explain the essentials of marketing via TikTok for Business.
Twitter and X in 2023: what marketers need to know
Why is Twitter now called ‘X’? What happened to Verification? Is it still a good platform for businesses? Our guide to marketing on Twitter in 2023.
A Gen-Z perspective on digital marketing in 2023
Authenticity, personalisation, social responsibility, and more — a guide on getting Gen-Z engaged with your brand.
My TikTok video went viral — what now?
Going viral on TikTok can mean big profits and growth, but there are downsides. Here’s what really happens when your videos get big.
How to plan a TikTok shoot
Our guide to shooting TikToks: deciding the purpose of videos, identifying trends and transitions, and sourcing equipment and locations.
Meta’s new Facebook and Instagram ad objectives, explained
Meta have simplified Ads Manager objectives from 11 options down to just six. In this guide, we explain the new terminology.
AI, and what it means for the marketing industry: a conversation
In this Marketing Matters conversation for Silicon Brighton, we discuss the implications and applications of AI in the marketing industry.
Getting your restaurant ready for summer: 20 digital marketing to-dos
So you’re getting your restaurant for a busy summer. Here’s a checklist of 20 digital marketing essentials to kick off the season.
Six years of gambles and successes at Trapeze Media
We’ve taken many risks in Trapeze Media’s six-year journey. This die will show you the successes we’ve scored — and gambles we’ve rolled!
Hiring a social media agency vs. an in-house employee
Should a well-established agency take the reins of your digital marketing, or is building an in-house team better?
Should your brand be on TikTok? 15 reasons why the answer is: yes
TikTok is all about spontaneity, and that's why it's become a popular place for brands looking to take their marketing campaigns in new directions.
2022 wrap-up: our marketing wins of the year, ft. Slerp
2022 has been another year of twists and turns for the digital marketing and hospitality industries. We look back at the past 12 months, and ahead to what’s next in 2023.